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The Comparison

Two Foods, One Method

The same five measures, applied to each food from its own figures.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Two Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Iams Proactive Health Small Breed Lamb AND Rice Swap Remove 02 Purina Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula Swap Remove + Add A Food + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Proactive Health Small Breed Lamb AND Rice 30.0% Best in this row 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula 29.5%
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Proactive Health Small Breed Lamb AND Rice 40% 36.0% as fed Best in this row 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula 41% 36.0% as fed
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Proactive Health Small Breed Lamb AND Rice 2 of 5 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula 2 of 5
04 Flagged Additives Lower Is Better Matched against the flag list. 01 Proactive Health Small Breed Lamb AND Rice None Best in this row 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula 1 Menadione
05 Brand Recall History Lower Is Better Manufacturer, not recipe. 01 Proactive Health Small Breed Lamb AND Rice 1 None in the last 3 years Best in this row 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula 6 None in the last 3 years
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Proactive Health Small Breed Lamb AND Rice 36.0% 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula 36.0%
Kcal / Cup 01 Proactive Health Small Breed Lamb AND Rice 399 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula 528
Price / Lb Lowest Across Bag Sizes 01 Proactive Health Small Breed Lamb AND Rice $1.51 38.5 lb bag, Walmart 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula $3.23 24 lb bag, Amazon
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 Proactive Health Small Breed Lamb AND Rice $0.87 Best in this row 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula $1.81
First Five Ingredients 01 Proactive Health Small Breed Lamb AND Rice Lamb, Chicken By-Product Meal, Brewers Rice, Ground Whole Grain Corn, Ground Whole Grain Sorghum 02 Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula Lamb, Oatmeal, Barley, Fish Meal (Source Of Glucosamine), Canola Meal

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Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

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