Skip to content
In The Kibble
My dogs
The Comparison

Two Foods, One Method

The same five measures, applied to each food from its own figures.

Every food here is made by Nulo, so the recall row cannot separate them.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Two Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Nulo MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey Swap Remove 02 Nulo Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl Swap Remove + Add A Food + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey 33.3% 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl 38.9% Best in this row
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey 37% 33.0% as fed 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl 29% 26.5% as fed Best in this row
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey 2 of 5 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl 5 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey None 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl None
05 Brand Recall History Level Manufacturer, not recipe. 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey None 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl None
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey 33.0% 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl 26.5%
Kcal / Cup 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey 410 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl 423
Price / Lb Lowest Across Bag Sizes 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey $3.64 22 lb bag, PetSmart 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl $4.42 24 lb bag, Chewy
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey $2.31 Best in this row 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl $2.72
First Five Ingredients 01 MedalSeries Limited+ MedalSeries Limited Ingredient Diet Turkey Deboned Turkey, Turkey Meal, Green Lentils, Dried Sweet Potatoes, Yellow Peas 02 Challenger Organic Ancient Grains Duck, Turkey & Guinea Fowl Deboned duck, deboned turkey, turkey meal, salmon meal, chicken meal

+ Add A Food

Add A Food

Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED