Skip to content
In The Kibble
My dogs
The Comparison

Three Foods, One Method

The same five measures, applied to each food from its own figures.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Three Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Victor Raw Blend Farm Chicken Swap Remove 02 Victor Classic Hi-Pro Plus Swap Remove 03 Darwin's Natural Pet Products Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen Swap Remove + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Raw Blend Farm Chicken 37.8% 02 Classic Hi-Pro Plus 33.0% 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen 53.6% Best in this row
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Raw Blend Farm Chicken 31% 28.0% as fed Best in this row 02 Classic Hi-Pro Plus 34% 31.2% as fed 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen 7% 0.0% as fed
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Raw Blend Farm Chicken 3 of 5 02 Classic Hi-Pro Plus 2 of 5 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen 4 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 Raw Blend Farm Chicken None 02 Classic Hi-Pro Plus None 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen None
05 Brand Recall History Lower Is Better Manufacturer, not recipe. 01 Raw Blend Farm Chicken 4 3 in the last 3 years 02 Classic Hi-Pro Plus 4 3 in the last 3 years 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen None Best in this row
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Raw Blend Farm Chicken 28.0% 02 Classic Hi-Pro Plus 31.2% 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen 0.0%
Kcal / Cup 01 Raw Blend Farm Chicken 390 02 Classic Hi-Pro Plus 406 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen --
Price / Lb Lowest Across Bag Sizes 01 Raw Blend Farm Chicken $3.76 20 lb bag, Amazon 02 Classic Hi-Pro Plus $1.59 50 lb bag, Chewy 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen -- No price on file.
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 Raw Blend Farm Chicken $2.17 02 Classic Hi-Pro Plus $0.92 Best in this row 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen -- No price on file.
First Five Ingredients 01 Raw Blend Farm Chicken Chicken, Chicken Meal (A Natural Source of Glucosamine and Chondroitin), Grain Sorghum, Peas, Chicken Fat (Preserved with Mixed Tocopherols) 02 Classic Hi-Pro Plus Beef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols), Whole Grain Millet, Blood Meal Conventionally Dried 03 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen White Fish (Pollock), Turkey Neck, Turkey Gizzard, Beef Liver, Broccoli

+ Add A Food

Add A Food

Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED