Skip to content
In The Kibble
My dogs
The Comparison

Three Foods, One Method

The same five measures, applied to each food from its own figures.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Three Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Victor Purpose Grain Free Hero Canine Swap Remove 02 Victor Classic Hi-Pro Plus Swap Remove 03 Stella & Chewy's Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb Swap Remove + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Purpose Grain Free Hero Canine 36.3% 02 Classic Hi-Pro Plus 33.0% 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 46.7% Best in this row
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Purpose Grain Free Hero Canine 35% 32.2% as fed 02 Classic Hi-Pro Plus 34% 31.2% as fed Best in this row 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 13% 0.0% as fed
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Purpose Grain Free Hero Canine 3 of 5 02 Classic Hi-Pro Plus 2 of 5 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 3 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 Purpose Grain Free Hero Canine None 02 Classic Hi-Pro Plus None 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb None
05 Brand Recall History Lower Is Better Manufacturer, not recipe. 01 Purpose Grain Free Hero Canine 4 3 in the last 3 years 02 Classic Hi-Pro Plus 4 3 in the last 3 years 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 2 None in the last 3 years Best in this row
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Purpose Grain Free Hero Canine 32.2% 02 Classic Hi-Pro Plus 31.2% 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 0.0%
Kcal / Cup 01 Purpose Grain Free Hero Canine 383 02 Classic Hi-Pro Plus 406 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb --
Price / Lb Lowest Across Bag Sizes 01 Purpose Grain Free Hero Canine $2.34 30 lb bag, Chewy 02 Classic Hi-Pro Plus $1.59 50 lb bag, Chewy 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb -- No price on file.
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 Purpose Grain Free Hero Canine $1.43 02 Classic Hi-Pro Plus $0.92 Best in this row 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb -- No price on file.
First Five Ingredients 01 Purpose Grain Free Hero Canine Beef Meal, Peas, Sweet Potato, Chicken Fat (preserved with Mixed Tocopherols), Menhaden Fish Meal (Source of DHA-Docosahexaenoic Acid) 02 Classic Hi-Pro Plus Beef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols), Whole Grain Millet, Blood Meal Conventionally Dried 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb Cage-Free Chicken, Chicken Broth, Beef Broth, Pumpkin, Organic Carrots

+ Add A Food

Add A Food

Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED