Skip to content
In The Kibble
My dogs
The Comparison

Three Foods, One Method

The same five measures, applied to each food from its own figures.

Three Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Nulo FreeStyle True Boost Whole Prey Mixers Beef & Coconut Swap Remove 02 Nulo FreeStyle True Boost Whole Prey Mixers Chicken & Pumpkin Swap Remove 03 Stella & Chewy's Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb Swap Remove + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 FreeStyle True Boost Whole Prey Mixers Beef & Coconut 43.0% 02 FreeStyle True Boost Whole Prey Mixers Chicken & Pumpkin 43.0% 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 46.7% Best in this row
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 FreeStyle True Boost Whole Prey Mixers Beef & Coconut 24% 22.0% as fed 02 FreeStyle True Boost Whole Prey Mixers Chicken & Pumpkin 13% 12.0% as fed Best in this row 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 13% 0.0% as fed
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 FreeStyle True Boost Whole Prey Mixers Beef & Coconut 4 of 5 02 FreeStyle True Boost Whole Prey Mixers Chicken & Pumpkin 4 of 5 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 3 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 FreeStyle True Boost Whole Prey Mixers Beef & Coconut None 02 FreeStyle True Boost Whole Prey Mixers Chicken & Pumpkin None 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb None
05 Brand Recall History Lower Is Better Manufacturer, not recipe. 01 FreeStyle True Boost Whole Prey Mixers Beef & Coconut None Best in this row 02 FreeStyle True Boost Whole Prey Mixers Chicken & Pumpkin None Best in this row 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 2 None in the last 3 years
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 FreeStyle True Boost Whole Prey Mixers Beef & Coconut 22.0% 02 FreeStyle True Boost Whole Prey Mixers Chicken & Pumpkin 12.0% 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb 0.0%
Kcal / Cup 01 FreeStyle True Boost Whole Prey Mixers Beef & Coconut 199 02 FreeStyle True Boost Whole Prey Mixers Chicken & Pumpkin 234 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb --
First Five Ingredients 01 FreeStyle True Boost Whole Prey Mixers Beef & Coconut Beef, Beef Liver, Coconut, Beef Heart, Dried Beef Bone Broth 02 FreeStyle True Boost Whole Prey Mixers Chicken & Pumpkin Chicken, Chicken Heart, Chicken Liver, Pumpkin, Dried Chicken Bone Broth 03 Stella & Chewy’s Wild Red : Whole Prey Chicken & Lamb Cage-Free Chicken, Chicken Broth, Beef Broth, Pumpkin, Organic Carrots

+ Add A Food

Add A Food

Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED