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The Comparison

Two Foods, One Method

The same five measures, applied to each food from its own figures.

Every food here is made by Instinct, so the recall row cannot separate them.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Two Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Instinct Original Healthy Cravings Toppers Real Chicken Swap Remove 02 Instinct Raw Boost Mixers All Natural Beef Swap Remove + Add A Food + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Original Healthy Cravings Toppers Real Chicken 44.4% Best in this row 02 Raw Boost Mixers All Natural Beef 40.4%
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Original Healthy Cravings Toppers Real Chicken 25% 0.5% as fed 02 Raw Boost Mixers All Natural Beef 5% 5.0% as fed Best in this row
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Original Healthy Cravings Toppers Real Chicken 4 of 5 02 Raw Boost Mixers All Natural Beef 4 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 Original Healthy Cravings Toppers Real Chicken None 02 Raw Boost Mixers All Natural Beef None
05 Brand Recall History Level Manufacturer, not recipe. 01 Original Healthy Cravings Toppers Real Chicken 2 None in the last 3 years 02 Raw Boost Mixers All Natural Beef 2 None in the last 3 years
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Original Healthy Cravings Toppers Real Chicken 0.5% 02 Raw Boost Mixers All Natural Beef 5.0%
Kcal / Cup 01 Original Healthy Cravings Toppers Real Chicken -- 02 Raw Boost Mixers All Natural Beef 247
Price / Lb Lowest Across Bag Sizes 01 Original Healthy Cravings Toppers Real Chicken $12.21 24 x 3 oz bag, Amazon 02 Raw Boost Mixers All Natural Beef $27.97 6.4 oz bag, Chewy
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 Original Healthy Cravings Toppers Real Chicken $31.49 02 Raw Boost Mixers All Natural Beef $14.48 Best in this row
First Five Ingredients 01 Original Healthy Cravings Toppers Real Chicken Chicken Broth, Chicken, Chicken Liver, Eggs, Ground Dried Peas 02 Raw Boost Mixers All Natural Beef Beef, Beef Liver, Beef Kidney, Pumpkin Seeds, Beef Spleen

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Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

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