Skip to content
In The Kibble
My dogs
The Comparison

Three Foods, One Method

The same five measures, applied to each food from its own figures.

Three Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Darwin's Natural Pet Products Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen Swap Remove 02 Beneful Purina Beneful Superfood Blend Salmon Swap Remove 03 TruDog Garden of Vegan Plant-Based Swap Remove + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen 53.6% Best in this row 02 Purina Beneful Superfood Blend Salmon 27.3% 03 Garden of Vegan Plant-Based 26.1%
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen 7% 0.0% as fed 02 Purina Beneful Superfood Blend Salmon 44% 39.0% as fed 03 Garden of Vegan Plant-Based 40% 4.8% as fed Best in this row
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen 4 of 5 02 Purina Beneful Superfood Blend Salmon 2 of 5 03 Garden of Vegan Plant-Based 0 of 5
04 Flagged Additives Lower Is Better Matched against the flag list. 01 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen None Best in this row 02 Purina Beneful Superfood Blend Salmon 1 Menadione 03 Garden of Vegan Plant-Based None Best in this row
05 Brand Recall History Lower Is Better Manufacturer, not recipe. 01 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen None Best in this row 02 Purina Beneful Superfood Blend Salmon 6 None in the last 3 years 03 Garden of Vegan Plant-Based None Best in this row
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen 0.0% 02 Purina Beneful Superfood Blend Salmon 39.0% 03 Garden of Vegan Plant-Based 4.8%
Kcal / Cup 01 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen -- 02 Purina Beneful Superfood Blend Salmon 366 03 Garden of Vegan Plant-Based --
First Five Ingredients 01 Darwin’s Natural Pet Products Intelligent Design for Dogs Comprehensive Cancer Support Grain-Free Frozen White Fish (Pollock), Turkey Neck, Turkey Gizzard, Beef Liver, Broccoli 02 Purina Beneful Superfood Blend Salmon Salmon, chicken meal, whole grain wheat, barley, rice 03 Garden of Vegan Plant-Based Vegetable broth, chickpeas, potatoes, pea protein, carrots

+ Add A Food

Add A Food

Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED