Skip to content
In The Kibble
My dogs
The Comparison

Two Foods, One Method

The same five measures, applied to each food from its own figures.

Every food here is made by Viva Raw, so the recall row cannot separate them.

Two Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Viva Raw Pure Puppy Swap Remove 02 Viva Raw Complete Diet Lamb Frozen Swap Remove + Add A Food + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Pure Puppy 57.3% 02 Complete Diet Lamb Frozen 62.6% Best in this row
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Pure Puppy 7% 0.0% as fed 02 Complete Diet Lamb Frozen 0% 0.0% as fed
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Pure Puppy 5 of 5 02 Complete Diet Lamb Frozen 4 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 Pure Puppy None 02 Complete Diet Lamb Frozen None
05 Brand Recall History Level Manufacturer, not recipe. 01 Pure Puppy None 02 Complete Diet Lamb Frozen None
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Pure Puppy 0.0% 02 Complete Diet Lamb Frozen 0.0%
Kcal / Cup 01 Pure Puppy -- 02 Complete Diet Lamb Frozen --
First Five Ingredients 01 Pure Puppy Turkey with Ground Bone, Beef Heart, Turkey Heart, Beef Meat, Beef Liver 02 Complete Diet Lamb Frozen Lamb, Lamb Kidney, Lamb Bone, Lamb Liver, Organic Carrots

+ Add A Food

Add A Food

Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED