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The Comparison

Two Foods, One Method

The same five measures, applied to each food from its own figures.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Two Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 K9 Natural Baked & Coated Wild-Ocean Fish Swap Remove 02 Earthborn Holistic Small Breed Swap Remove + Add A Food + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Baked & Coated Wild-Ocean Fish 44.4% Best in this row 02 Small Breed 31.1%
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Baked & Coated Wild-Ocean Fish 24% 21.5% as fed Best in this row 02 Small Breed 40% 36.0% as fed
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Baked & Coated Wild-Ocean Fish 4 of 5 02 Small Breed 2 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 Baked & Coated Wild-Ocean Fish None 02 Small Breed None
05 Brand Recall History Level Lower Is Better Manufacturer, not recipe. 01 Baked & Coated Wild-Ocean Fish None 02 Small Breed None
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Baked & Coated Wild-Ocean Fish 21.5% 02 Small Breed 36.0%
Kcal / Cup 01 Baked & Coated Wild-Ocean Fish 423 02 Small Breed 400
Price / Lb Lowest Across Bag Sizes 01 Baked & Coated Wild-Ocean Fish $7.87 16 lb bag, Chewy 02 Small Breed -- No price on file.
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 Baked & Coated Wild-Ocean Fish $4.43 02 Small Breed -- No price on file.
First Five Ingredients 01 Baked & Coated Wild-Ocean Fish Salmon, Herring, Cod, Whitefish, Dehydrated Herring 02 Small Breed Turkey Meal, Brown Rice, Dried Egg, Tapioca, Canola Oil (Preserved with Mixed Tocopherols)

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Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

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