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The Comparison

Four Foods, One Method

The same five measures, applied to each food from its own figures.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Four Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Iams Adult Small Breed Swap Remove 02 Purina Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula Swap Remove 03 NutriSource PureVita Puppy Lamb & Pumpkin Entree Grain-Free Swap Remove 04 K9 Natural Baked & Coated Wild-Ocean Fish Swap Remove
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Adult Small Breed 30.0% 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula 29.5% 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free 30.0% 04 Baked & Coated Wild-Ocean Fish 44.4% Best in this row
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Adult Small Breed 40% 36.0% as fed 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula 41% 36.0% as fed 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free 40% 36.0% as fed 04 Baked & Coated Wild-Ocean Fish 24% 21.5% as fed Best in this row
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Adult Small Breed 3 of 5 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula 2 of 5 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free 2 of 5 04 Baked & Coated Wild-Ocean Fish 4 of 5
04 Flagged Additives Lower Is Better Matched against the flag list. 01 Adult Small Breed None Best in this row 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula 1 Menadione 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free None Best in this row 04 Baked & Coated Wild-Ocean Fish None Best in this row
05 Brand Recall History Lower Is Better Manufacturer, not recipe. 01 Adult Small Breed 1 None in the last 3 years 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula 6 None in the last 3 years 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free 1 None in the last 3 years 04 Baked & Coated Wild-Ocean Fish None Best in this row
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Adult Small Breed 36.0% 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula 36.0% 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free 36.0% 04 Baked & Coated Wild-Ocean Fish 21.5%
Kcal / Cup 01 Adult Small Breed 393 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula 435 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free 406 04 Baked & Coated Wild-Ocean Fish 423
Price / Lb Lowest Across Bag Sizes 01 Adult Small Breed $1.93 15.5 lb bag, Walmart 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula $3.23 24 lb bag, Chewy 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free -- No price on file. 04 Baked & Coated Wild-Ocean Fish $7.87 16 lb bag, Chewy
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 Adult Small Breed $1.13 Best in this row 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula $1.85 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free -- No price on file. 04 Baked & Coated Wild-Ocean Fish $4.43
First Five Ingredients 01 Adult Small Breed Chicken, chicken by-product meal, ground whole grain corn, ground whole grain sorghum, chicken fat (preserved with mixed tocopherols) 02 Pro Plan Adult Sensitive Skin & Stomach Turkey & Oatmeal Formula Turkey, Oatmeal, Barley, Fish Meal, Canola Meal 03 PureVita Puppy Lamb & Pumpkin Entree Grain-Free lamb, lamb meal, garbanzo beans, chickpea flour, dried plain beet pulp 04 Baked & Coated Wild-Ocean Fish Salmon, Herring, Cod, Whitefish, Dehydrated Herring

Add A Food

The comparison holds four foods. Use Swap on a column to put a different one in its place.

Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

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