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The Comparison

Two Foods, One Method

The same five measures, applied to each food from its own figures.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Two Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Iams ProActive Health Adult High Protein Swap Remove 02 Purina Pro Plan Small Breed Beef And Rice Swap Remove + Add A Food + Add A Food
01 Protein, Dry Matter Level Higher Is Better 26-32% dm reads typical mainstream. 01 ProActive Health Adult High Protein 33.0% 02 Pro Plan Small Breed Beef And Rice 33.0%
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 ProActive Health Adult High Protein 35% 32.0% as fed Best in this row 02 Pro Plan Small Breed Beef And Rice 38% 33.0% as fed
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 ProActive Health Adult High Protein 2 of 5 02 Pro Plan Small Breed Beef And Rice 3 of 5
04 Flagged Additives Lower Is Better Matched against the flag list. 01 ProActive Health Adult High Protein None Best in this row 02 Pro Plan Small Breed Beef And Rice 1 Menadione
05 Brand Recall History Lower Is Better Manufacturer, not recipe. 01 ProActive Health Adult High Protein 1 None in the last 3 years Best in this row 02 Pro Plan Small Breed Beef And Rice 6 None in the last 3 years
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 ProActive Health Adult High Protein 32.0% 02 Pro Plan Small Breed Beef And Rice 33.0%
Kcal / Cup 01 ProActive Health Adult High Protein 416 02 Pro Plan Small Breed Beef And Rice 453
Price / Lb Lowest Across Bag Sizes 01 ProActive Health Adult High Protein $1.51 38.5 lb bag, Chewy 02 Pro Plan Small Breed Beef And Rice $3.03 18 lb bag, Amazon
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 ProActive Health Adult High Protein $0.87 Best in this row 02 Pro Plan Small Breed Beef And Rice $1.59
First Five Ingredients 01 ProActive Health Adult High Protein Chicken, Chicken By-Product Meal, Ground Whole Grain Sorghum, Ground Whole Grain Corn, Dried Beet Pulp 02 Pro Plan Small Breed Beef And Rice Beef, Rice, Chicken By-Product Meal, Beef Fat Preserved With Mixed-Tocopherols, Corn Gluten Meal

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Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

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