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The Comparison

Two Foods, One Method

The same five measures, applied to each food from its own figures.

Every food here is made by I and Love and You, so the recall row cannot separate them.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Two Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 I and Love and You Lovingly Simple Lamb + Sweet Potato Grain-Free Swap Remove 02 I and Love and You Naked Essentials Grain-Free with Chicken + Duck Swap Remove + Add A Food + Add A Food
01 Protein, Dry Matter Level Higher Is Better 26-32% dm reads typical mainstream. 01 Lovingly Simple Lamb + Sweet Potato Grain-Free 33.3% 02 Naked Essentials Grain-Free with Chicken + Duck 33.3%
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Lovingly Simple Lamb + Sweet Potato Grain-Free 40% 36.0% as fed 02 Naked Essentials Grain-Free with Chicken + Duck 39% 35.5% as fed Best in this row
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Lovingly Simple Lamb + Sweet Potato Grain-Free 2 of 5 02 Naked Essentials Grain-Free with Chicken + Duck 3 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 Lovingly Simple Lamb + Sweet Potato Grain-Free None 02 Naked Essentials Grain-Free with Chicken + Duck None
05 Brand Recall History Level Manufacturer, not recipe. 01 Lovingly Simple Lamb + Sweet Potato Grain-Free 1 None in the last 3 years 02 Naked Essentials Grain-Free with Chicken + Duck 1 None in the last 3 years
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Lovingly Simple Lamb + Sweet Potato Grain-Free 36.0% 02 Naked Essentials Grain-Free with Chicken + Duck 35.5%
Kcal / Cup 01 Lovingly Simple Lamb + Sweet Potato Grain-Free 331 02 Naked Essentials Grain-Free with Chicken + Duck 412
Price / Lb Lowest Across Bag Sizes 01 Lovingly Simple Lamb + Sweet Potato Grain-Free $3.76 21 lb bag, iandloveandyou.com 02 Naked Essentials Grain-Free with Chicken + Duck $2.75 40 lb bag, Chewy
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 Lovingly Simple Lamb + Sweet Potato Grain-Free $2.43 02 Naked Essentials Grain-Free with Chicken + Duck $1.72 Best in this row
First Five Ingredients 01 Lovingly Simple Lamb + Sweet Potato Grain-Free Lamb, Lamb Meal, Dried Chickpeas, Dried Sweet Potatoes, Dried Peas 02 Naked Essentials Grain-Free with Chicken + Duck Chicken, chicken meal, turkey meal, dried chickpeas, dried peas

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Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

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