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In The Kibble
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The Comparison

Three Foods, One Method

The same five measures, applied to each food from its own figures.

These foods are different formats, so cost is shown but not ranked: wet and kibble are priced on very different amounts of water.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Three Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Merrick Backcountry Freeze-Dried Raw Mixer Real Beef Swap Remove 02 Merrick Grain-Free Chicken Bone Broth Dog Food Topper Swap Remove 03 K9 Natural Baked & Coated Wild-Ocean Fish Swap Remove + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Backcountry Freeze-Dried Raw Mixer Real Beef 40.4% 02 Grain-Free Chicken Bone Broth Dog Food Topper 100.0% Best in this row 03 Baked & Coated Wild-Ocean Fish 44.4%
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Backcountry Freeze-Dried Raw Mixer Real Beef 34% 32.0% as fed 02 Grain-Free Chicken Bone Broth Dog Food Topper 0% 0.0% as fed 03 Baked & Coated Wild-Ocean Fish 24% 21.5% as fed Best in this row
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Backcountry Freeze-Dried Raw Mixer Real Beef 3 of 5 02 Grain-Free Chicken Bone Broth Dog Food Topper 1 of 5 03 Baked & Coated Wild-Ocean Fish 4 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 Backcountry Freeze-Dried Raw Mixer Real Beef None 02 Grain-Free Chicken Bone Broth Dog Food Topper None 03 Baked & Coated Wild-Ocean Fish None
05 Brand Recall History Lower Is Better Manufacturer, not recipe. 01 Backcountry Freeze-Dried Raw Mixer Real Beef 1 None in the last 3 years 02 Grain-Free Chicken Bone Broth Dog Food Topper 1 None in the last 3 years 03 Baked & Coated Wild-Ocean Fish None Best in this row
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Backcountry Freeze-Dried Raw Mixer Real Beef 32.0% 02 Grain-Free Chicken Bone Broth Dog Food Topper 0.0% 03 Baked & Coated Wild-Ocean Fish 21.5%
Kcal / Cup 01 Backcountry Freeze-Dried Raw Mixer Real Beef 301 02 Grain-Free Chicken Bone Broth Dog Food Topper 26 03 Baked & Coated Wild-Ocean Fish 423
Price / Lb Lowest Across Bag Sizes 01 Backcountry Freeze-Dried Raw Mixer Real Beef -- No price on file. 02 Grain-Free Chicken Bone Broth Dog Food Topper $8.78 1 lb bag, Chewy 03 Baked & Coated Wild-Ocean Fish $7.87 16 lb bag, Chewy
Cost / 1,000 Kcal What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 Backcountry Freeze-Dried Raw Mixer Real Beef -- No price on file. 02 Grain-Free Chicken Bone Broth Dog Food Topper $175.97 03 Baked & Coated Wild-Ocean Fish $4.43
First Five Ingredients 01 Backcountry Freeze-Dried Raw Mixer Real Beef Deboned Beef, Beef Liver, Peas, Beef Broth, Gelatin 02 Grain-Free Chicken Bone Broth Dog Food Topper Chicken Bone Broth, Sweet Potato, Apple, Parsley, Turmeric (Spice) 03 Baked & Coated Wild-Ocean Fish Salmon, Herring, Cod, Whitefish, Dehydrated Herring

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Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

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