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The Comparison

Three Foods, One Method

The same five measures, applied to each food from its own figures.

Prices are the lowest per pound we found across bag sizes, from our latest checks. Stores change prices often.

Three Foods, One Method. Each row is one measure; the best figure in a row is marked.
01 Now Fresh Grain-Free Adult Dog Food Swap Remove 02 Now Fresh Grain-Free Small Breed Red Meat Adult Swap Remove 03 TruDog Raw Turkey Meal Bites Grain-Free Swap Remove + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Grain-Free Adult Dog Food 28.9% 02 Grain-Free Small Breed Red Meat Adult 28.9% 03 Raw Turkey Meal Bites Grain-Free 54.3% Best in this row
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Grain-Free Adult Dog Food 42% 38.0% as fed 02 Grain-Free Small Breed Red Meat Adult 41% 37.0% as fed 03 Raw Turkey Meal Bites Grain-Free 16% 15.0% as fed Best in this row
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Grain-Free Adult Dog Food 2 of 5 02 Grain-Free Small Breed Red Meat Adult 2 of 5 03 Raw Turkey Meal Bites Grain-Free 4 of 5
04 Flagged Additives Level Lower Is Better Matched against the flag list. 01 Grain-Free Adult Dog Food None 02 Grain-Free Small Breed Red Meat Adult None 03 Raw Turkey Meal Bites Grain-Free None
05 Brand Recall History Level Lower Is Better Manufacturer, not recipe. 01 Grain-Free Adult Dog Food None 02 Grain-Free Small Breed Red Meat Adult None 03 Raw Turkey Meal Bites Grain-Free None
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Grain-Free Adult Dog Food 38.0% 02 Grain-Free Small Breed Red Meat Adult 37.0% 03 Raw Turkey Meal Bites Grain-Free 15.0%
Kcal / Cup 01 Grain-Free Adult Dog Food 404 02 Grain-Free Small Breed Red Meat Adult 420 03 Raw Turkey Meal Bites Grain-Free 231
Price / Lb Lowest Across Bag Sizes 01 Grain-Free Adult Dog Food $4.18 22 lb bag, Amazon 02 Grain-Free Small Breed Red Meat Adult $7.71 7 lb bag, Chewy 03 Raw Turkey Meal Bites Grain-Free -- No price on file.
Cost / 1,000 Kcal Lower Is Cheaper To Feed What the same amount of energy costs, so a denser food is not penalized for a higher price per pound. 01 Grain-Free Adult Dog Food $2.51 Best in this row 02 Grain-Free Small Breed Red Meat Adult $4.66 03 Raw Turkey Meal Bites Grain-Free -- No price on file.
First Five Ingredients 01 Grain-Free Adult Dog Food De-boned turkey, potatoes, peas, whole dried egg, potato flour 02 Grain-Free Small Breed Red Meat Adult De-boned Lamb, Potatoes, Whole Dried Egg, Peas, Pea Flour 03 Raw Turkey Meal Bites Grain-Free Turkey, Turkey Heart, Turkey Liver, Herring Oil (source of Omega 3 Fatty Acids), Mixed Tocopherols (preservative)

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Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

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