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LINE VS LINE · INSTINCT KIBBLE

Instinct Raw Boost vs Instinct Be Natural

Instinct Raw Boost vs Instinct Be Natural: a bag from each line with their average protein, fat, starch and calories

Instinct Raw Boost against Instinct Be Natural, measured across 23 and 5 kibble recipes: 31.6% vs 25.2% protein and 31% vs 39% starch, as fed.

THE SHORT VERSION

Main Differences

  • Raw Boost's recipes average 31.6% protein across 23 formulas, well above Be Natural's 25.2% average across 5 formulas.
  • Fat and calories per cup are close between the lines: Raw Boost averages 16.9% fat and 453 kcal per cup, Be Natural averages 15.5% fat and 433 kcal per cup.
  • Be Natural's estimated starch averages 39% as fed, higher than Raw Boost's 31% average.
  • Raw Boost is grain-free in 74% of its recipes, while Be Natural's grain-free share is 0%.
  • Raw Boost has 23 recipes for Adult, Puppy, Senior, Small and Large Breed dogs at an estimated $4.25 per pound. Be Natural has 5 recipes for Puppy and All Life Stages dogs at an estimated $2.86 per pound.
HEAD TO HEAD

The Two Lines in Figures

Measure Instinct Raw Boost Instinct Be Natural Average kibble
Kibble recipes compared 23 5 1,747 in total
Protein, as fed 31.6%25.0% to 37.0% 25.2%25.0% to 26.0% 27.2%
Fat, as fed 16.9%11.0% to 21.5% 15.5%14.0% to 18.0% 14.3%
Starch, as fedEstimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 31%24% to 40% 39%37% to 40% 37%
Calories per cup 453368 to 529 433418 to 468 398
Grain-free recipes 74% 0%
Life stages All Life Stages 13, Adult 3, Puppy 3, Senior 1 All Life Stages 4, Puppy 1
Breed sizes All Breeds 23, Small Breed 4, Large Breed 1 All Breeds 5
Price per pound, estimate $4.25/lbEstimate, median of 18 of 23 recipesRecipes run $3.40 to $5.76Prices checked Sep 28, 2026 to Oct 25, 2026 $2.86/lbEstimate, median of 4 of 5 recipesRecipes run $2.57 to $3.21Prices checked Sep 28, 2026 to Oct 6, 2026
FDA recalls, last 5 years None None

Line figures are averages over every kibble recipe we review from that line, with the lowest and highest recipe underneath. Wet food, toppers and prescription diets are left out so the numbers compare like with like. Everything is as fed, the way the bag prints it; the switch above the table shows protein and fat on a dry matter basis instead. Why we use as fed. The price per pound is an estimate: the median of each recipe's lowest price per pound across the bag sizes and US retailers our price checks found, so a single bag can cost more or less. Shelf prices change often.

WHERE TO START

Top Recipes in Each Line

CHOOSING

Who Each Line Suits

A GOOD FIT FOR

Instinct Raw Boost

  • Owners wanting higher protein, since Raw Boost's recipes average 31.6% protein as fed.
  • Owners seeking grain-free kibble, since 74% of Raw Boost's recipes are grain-free.
  • Owners of small or large breed dogs, since Raw Boost offers recipes sized for each.
A GOOD FIT FOR

Instinct Be Natural

  • Owners wanting grain-inclusive recipes, since none of Be Natural's recipes are grain-free.
  • Owners wanting a lower price, since Be Natural's estimated price is $2.86 per pound.
  • Owners wanting a smaller recipe lineup, since Be Natural offers just 5 kibble recipes.
THE WHOLE RANGE

Every Instinct Line

Line Kibble recipes Protein Fat Starch Kcal / cup Grain-free Price / lb, est.
Raw Boost 23 31.6% 16.9% 31% 453 74% $4.25
Original 6 36.1% 20.3% 24% 509 100% $3.47
Be Natural 5 25.2% 15.5% 39% 433 0% $2.86
Limited Ingredient Diet 4 27.1% 19.0% 35% 482 100% $4.25
Raw Longevity No kibble; 14 other recipes
Raw Signature No kibble; 10 other recipes

Averages over each line's kibble we review, as fed. Lines with only a few recipes swing more on one bag. Price per pound is the same estimate as above.

KEEP COMPARING

The Instinct Lines

Instinct Against Other Brands

How we compare: every figure comes from the guaranteed analysis and ingredient list of recipes we review, not from the brand's own claims. Starch is our estimate, since no manufacturer prints it. The written comparison is drafted from these figures, and every number in it is checked against them. Figures refreshed October 25, 2026.

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