Skip to content
In The Kibble
My dogs
BRAND VS BRAND · KIBBLE

Nutro vs Hill's

Nutro vs Hill's: a bag of each brand facing off on an arcade fighting-game screen

Nutro against Hill's, measured across 47 and 66 kibble recipes: 23.9% vs 21.3% protein and 42% vs 47% starch, as fed.

THE SHORT VERSION

How They Differ

  • Nutro runs higher in protein: 23.9% against 21.3% as fed, averaged across the kibble we review from each.
  • Nutro is lower in starch, about 42% of the food as fed against 47%.
AT A GLANCE

Side by Side

Measure Nutro Hill's Average kibble
Kibble recipes compared 47 66 1,747 in total
Protein, as fed 23.9%20.0% to 28.0% 21.3%15.5% to 29.7% 27.2%
Fat, as fed 13.6%8.0% to 19.0% 11.7%5.5% to 22.1% 14.3%
Starch, as fedEstimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 42%33% to 49% 47%33% to 54% 37%
Calories per cup 359264 to 460 353243 to 445 398
Meat, fish or egg listed first 100% 100%
Grain-free recipes 13% 2%
Most used proteins Chicken 79%, Egg 72%, Lamb 45% Chicken 91%, Egg 29%, Lamb 8%
Recipes with corn, wheat, soy Corn 0%, Wheat 0%, Soy 0% Corn 64%, Wheat 45%, Soy 71%
By-products 0% 2%
FDA recalls, last 5 years None None4 older in the archive
Made by Mars Colgate-Palmolive Company

Brand figures are averages over every kibble recipe we review from that brand, with the lowest and highest recipe underneath. Freeze-dried, frozen, wet food and toppers are left out so the numbers compare like with like, and so are prescription diets, which are fed for a medical condition on a vet's advice. Everything is as fed, the way the bag prints it; the switch above the table shows protein and fat on a dry matter basis instead, which takes the water out so foods of different moisture compare evenly. Why we use as fed.

HEAD TO HEAD

The Closest Matching Recipes

Brand averages hide the recipe you would actually buy. These are the pairs that come closest on protein, fat and starch, preferring recipes built on the same main protein, which is where a like-for-like choice gets made.

CHOOSING

Which Fits Your Dog

  • For an active or working dog, or one that needs to hold muscle, Nutro puts more protein in each bowl.
  • If you are cutting back on starch, Nutro starts lower.
  • The brands overlap more than the averages suggest: Nutro runs from 20% to 28% protein as fed and Hill's from 16% to 30%, so the right recipe matters more than the name on the bag.
SAFETY

Recall History

FDA recall notices from the last five years that name the brand or its maker. Older notices sit in each brand's archive below: still on the record, but not counted, since a recall that old says more about how a company used to run than how it runs now.

Nutro

No FDA recalls in our record for Nutro in the last five years.

Hill's

No FDA recalls in our record for Hill's in the last five years.

Archive: 4 older recalls
MAY 20, 2019
MAR 20, 2019
DUE TO ELEVATED LEVELS OF VITAMIN D

Hill's. Canned Dog Food

JAN 31, 2019
POTENTIALLY ELEVATED LEVELS OF VITAMIN D

Hill's Science Diet. Canned Dog Food

JUN 2, 2014
POTENTIAL SALMONELLA

Hill's Science Diet. Science Diet Adult Small & Toy Breed dry dog food (62 bags)

WHO MAKES THEM

About the Brands

Nutro

Nutro is a dog and cat food brand owned by Mars, Incorporated. Its product lines include Natural Choice, Ultra, Max and Limited Ingredient Diet, and the company says its recipes use non-GMO ingredients with no chicken by-product meal, corn, wheat or soy.

Based in Franklin, Tennessee, since 1926. Every Nutro food we review

Hill's

Hill's is made by Hill's Pet Nutrition, a subsidiary of Colgate-Palmolive, and is best known for its Science Diet wellness foods and its Prescription Diet therapeutic foods sold through veterinarians. It also sells the Bioactive Recipe and Healthy Advantage lines.

Based in Overland Park, Kansas, since 1948. Every Hill's food we review

KEEP COMPARING

More Brand Comparisons

How we compare: every figure comes from the guaranteed analysis and ingredient list of recipes we review, not from the brands' own claims. Starch is our estimate, since no manufacturer prints it. Figures refreshed October 25, 2026.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED