INABA marks 10 years of Churu in the U.S. with a Hollywood red carpet and Churu Meal

A red carpet for pets in Hollywood

INABA Foods marked 10 years of its Churu treats in the United States by inviting the public to a free event at the Dolby Theatre in Hollywood on Friday, October 9, 2026, from 2 to 6 p.m. Owners and their pets could walk a Churu red carpet, take their own Hollywood photo and sample Churu products. The company announced the event on September 23 and named four pet accounts due to attend: @tacodechow, @sphynxcifer, @vaderthebordercollie and @ragdollrangers.

The anniversary is also a product launch. INABA used the event to introduce Churu Meal, a line of complete and balanced meals for cats and dogs, sold only at Walmart. The day before the event, INABA’s YouTube channel posted a teaser titled “Cats & Dogs Are Taking Over the Hollywood Red Carpet!”

“For 10 years, cats, dogs and their people have welcomed Churu into their everyday moments,” said Stephanie Lundell, Director of Sales at INABA Foods USA. “We’re excited to build on the success of our high-quality treat program by expanding into complete and balanced meals.”

What Churu Meal is

Churu Meal is wet food in cups, made to be fed as a meal. For dogs, Walmart lists Churu Meal in Gravy in 9.5 ounce cups, in recipes such as Chicken Recipe with Vegetables and Vegetable & Beef, sold singly and in variety packs. Both dog recipes are in our catalog, read from their labels: Chicken Recipe with Vegetables & Beef and Chicken Recipe with Vegetables. Each lists 6% protein, 3.5% fat and 87% moisture, with 227 kcal per cup. For cats, the line comes in 2.29 ounce cups as a Paté, a Mousse and a Chowder.

Churu Meal is a separate line from Churu Meal Toppers, the lickable purée tubes made to be added to a bowl. The two share part of a name, not a format or a feeding role.

What “complete and balanced” means

“Complete and balanced” is a statement about the nutrient profile: a food that carries it supplies every required nutrient in the right proportions when it is fed as the whole diet. How much to feed depends on the food’s calorie content and the dog, so follow the feeding guide on the package.

Why it matters

Churu built its name as a treat. Churu Meal takes the brand into the bowl itself, as full meals for cats and dogs. Selling it only at Walmart puts it next to everyday dog and cat food rather than in specialty stores.

INABA was founded in 1958 and says its products are made with real chicken and wild-caught tuna, are grain-free, and contain no preservatives or artificial colors. Churu is sold at Amazon, Chewy, Petco, Walmart, Target and PetSmart, with Churu Meal at Walmart only.

Correction, October 14, 2026: An earlier version of this story described Churu Meal as lickable tubes and gave tube sizes, calorie counts and feeding calculations. Those figures belong to Churu Meal Toppers, a separate INABA product line. The story, its images and its product links have been updated to reflect Churu Meal. Thanks to M Public Relations, on behalf of INABA Foods USA, for flagging it.