IN THE KIBBLE // BRAND ASSETS
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inthekibble.com
Contact: info@inthekibble.com

The full media kit, including boilerplate copy, the catalog figures, the
method and the citation rules, is published at:

    https://inthekibble.com/media-kit/


WHAT IS IN THIS FOLDER (logo introduced October 2026)
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  kibble-logo.svg                  Primary logo: the bowl mark and the
                                   "In The Kibble" wordmark. The master file.
  kibble-logo-reversed.svg         Primary logo for dark grounds.
  kibble-mark.svg                  The bowl mark on its own.
  kibble-wordmark.svg              The wordmark on its own.

  kibble-logo-2000.png             2000px wide, transparent ground.
  kibble-logo-reversed-2000.png    2000px wide, on ink (#141210).
  kibble-mark-1500.png             1500 x 1500, transparent ground.
  kibble-wordmark-2000.png         2000px wide, transparent ground.

SVG is the master and should be used wherever a vector can go. The PNG
exports are provided for everything else.

Colors
  Logo charcoal #24231F   the bowl rim and the words In The Kibble
  Logo gray     #BDBBB6   the light sweep (inner shadow) inside the bowl
  Logo brown    #7A4E2B   the three kibbles
  On dark grounds the whole logo is one color, cream (#F6F2EA).

The wordmark is lettered in a transitional serif and is supplied as
outlines. Use the files; do not re-set it in a font.

Please do not recolor, stretch, rotate, outline or add effects to the
logo, and keep clear space around it at least the height of one kibble.
