Lovingly Simple is built around two grain-free kibbles, each pairing one headline protein with sweet potato: Whitefish + Sweet Potato Grain-Free and Lamb + Sweet Potato Grain-Free. Both list 30% protein as fed, so there is no protein range to choose between. Fat runs from 13% to 15%, estimated starch from 33% to 36%, and calories from 331 to 365 kcal per cup. Fish appears in both recipes, and the lamb recipe puts lamb and lamb meal first.
Against the catalog average for kibble (1,834 foods), the line sits higher on protein (30% vs 26.9%), a little lower on estimated starch (33% to 36% vs 37.4%), and lower on calories per cup (an average of 348 vs 395).
The trade-offs are narrow choice and legume use. Both recipes include peas and chickpeas along with sweet potato, which matters to owners who avoid those ingredients. The lamb recipe still contains fish, so it is not a fish-free option. Whitefish + Sweet Potato is listed as discontinued, which may leave Lamb + Sweet Potato as the only recipe still sold.
| Recipe | Protein | Fat | Starch | Kcal / cup | First ingredients |
|---|---|---|---|---|---|
| Whitefish + Sweet Potato Grain-Free | 30% | 15% | 33% | 365 | Whitefish, Menhaden Fish Meal, Ground Peas |
| Lamb + Sweet Potato Grain-Free | 30% | 13% | 36% | 331 | Lamb, Lamb Meal, Dried Chickpeas |
All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.
30% protein · 15% fat · 33% starch · 365 kcal/cup · All Life Stages
Whitefish and menhaden fish meal lead this recipe, making fish its only animal protein, and it is the richer of the two at 15% fat, 365 kcal per cup and 33% estimated starch. It is listed as discontinued, so it mostly matters to owners already feeding it.
We believe this recipe has been discontinued.
Full review of Whitefish + Sweet Potato Grain-Free30% protein · 13% fat · 36% starch · 331 kcal/cup · All Life Stages
Lamb and lamb meal come first, followed by dried chickpeas, dried sweet potatoes and dried peas, and fish also appears as an animal protein. At 13% fat, 331 kcal per cup and 36% estimated starch, it is the lighter, higher starch option, suited to owners wanting fewer calories per cup.
Full review of Lamb + Sweet Potato Grain-FreeYes. Both Whitefish + Sweet Potato Grain-Free and Lamb + Sweet Potato Grain-Free contain no grain. Both include peas, chickpeas and sweet potato instead.
Neither one. Whitefish + Sweet Potato Grain-Free and Lamb + Sweet Potato Grain-Free both list 30% protein as fed. The Whitefish recipe has more fat (15% vs 13%) and more calories per cup (365 vs 331).
Yes. Lamb + Sweet Potato Grain-Free lists lamb and lamb meal as its first ingredients, but fish also appears among its animal proteins.
Protein runs higher than the average kibble we review (33.7% vs 30.1% on a dry matter basis).
Starch is lower than average, at 35% of the food as fed.
100% of recipes lead with a meat, fish or egg ingredient (89% across the site).
100% of recipes are grain-free.
this range, lowest to highest its average average of all 3,205 foods we review
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
These are not unsafe. They are listed because readers ask about them.
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We keep reviews of discontinued recipes online, each with suggested replacements, because bags stay on shelves and in pantries for months.
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