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In The Kibble
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BRAND

Nature's Logic

Owned by Mid America Pet FoodSince 2006Mount Pleasant, TX

RECIPES REVIEWED
32
AVG PROTEIN, DM, KIBBLE
37.1%
AVG STARCH, KIBBLE
32%
FDA RECALLS
None since 2012
THE LINES

Nature's Logic Lines, Reviewed

2 lines

Nature's Logic sells two lines. Original is the larger one, with 25 recipes: 17 kibbles and 8 wet foods. Distinction is a smaller line of 7 kibbles. Every recipe in both lines is labeled for all life stages, and no recipe in either line lists peas, lentils or potato.

Among the kibbles, Original averages 34.3% protein and 31.4% estimated starch, as fed, while Distinction averages 32.3% protein and 33.7% starch. Both lines sit above the catalog kibble average of 26.9% protein and below its 37.4% starch. Most kibbles in both lines use millet; 5 Original kibbles and 3 Distinction kibbles are grain free with tapioca. Original also covers more meats, including venison and rabbit, and is the only line with wet food: 8 grain-free recipes averaging 11.5% protein, all listing egg.

Original

17 kibble · 8 wet food
Protein
34.3%
Fat
14.4%
Starch
31.4%
Kcal / cup
411

Average kibble, as fed

Nature's Logic Original is a 25-recipe line of 17 kibbles and 8 wet foods, with no peas, lentils or potato in any recipe. Most kibbles use millet, five are grain free with tapioca, and protein runs above the catalog average for kibble.

A good fit for: Owners who want kibble protein above the catalog average; Owners avoiding peas, lentils and potato in every recipe

Read the Original review

Distinction

7 kibble
Protein
32.3%
Fat
14%
Starch
33.7%
Kcal / cup
424

Average kibble, as fed

Distinction is Nature's Logic's line of seven kibbles: three grain-free recipes made with tapioca and four made with millet. Every recipe is labeled for all life stages. None list peas, lentils or potato, and protein runs from 30% to 36%.

A good fit for: Owners who want kibble without peas, lentils or potato; Owners looking for kibble protein between 30% and 36%

Read the Distinction review
WHICH LINE FITS

Choosing Between The Nature's Logic Lines

  • The brand's highest average kibble protein: Original
  • Kibble and wet food from the same line: Original
  • A wide range of meats including venison and rabbit: Original
  • A compact lineup of seven kibbles: Distinction
  • A short choice between millet and grain-free tapioca kibble: Distinction

All recipes

32 foods matched · newest first
Nature's Logic Original 25 recipes · See all
DEEP DIVE

Inside The Nature's Logic Range

Across 32 recipes we review

Protein runs higher than the average kibble we review (37.1% vs 30.1% on a dry matter basis).

Starch is lower than average, at 32% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

100% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,205 foods we review

Protein, dry matter 37% 33% to 42%
15%site avg 30%50%
Fat, dry matter 16% 9% to 17%
5%site avg 18%30%
Starch, as fed 32% 27% to 42%
10%site avg 37%60%
Kcal per cup 415 363 to 490
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Fish 72% 34%
Pork 47% 11%
Egg 31% 31%
Chicken 28% 56%
Beef 25% 20%
Turkey 22% 20%
Duck 16% 8%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages19
BREED SIZE
  • All Breeds32
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)32
THE COMPANY

About Nature's Logic

Owner
Mid America Pet Food
Ownership
Subsidiary of a private company
Founded
2006
Headquarters
Mount Pleasant, TX

Who Makes It

Nature's Logic is a pet food brand owned by Mid America Pet Food of Mount Pleasant, Texas, which also owns VICTOR and Eagle Mountain. The brand is known for recipes that the company says deliver complete nutrition with no synthetic vitamins or minerals, with nutrients coming from whole food ingredients. Its dog food lines include Original, Distinction and the newer Pure Naturals. 1, 2, 3

Where It Is Made

The company says its kibble is made in Nebraska and Texas, its canned foods in Kansas, Illinois and South Dakota, and its treats in Nebraska. It says all of its plants are registered with the USDA and FDA. The brand does not publicly say whether these plants are owned by Nature's Logic or its parent company, or run by contract manufacturers. 4

History

Founder Scott Freeman developed the concept in 2005, and the first retail products went on sale in January 2006. The company started out in Lincoln, Nebraska. Mid America Pet Food bought Nature's Logic in August 2021, and the brand kept operating as a separate business. 1, 5

Worth Knowing

A Dogster review updated in June 2026 reports that Nature's Logic has had no recalls to date. The Pure Naturals line, launched in October 2025, is sold only through Amazon and Chewy. 6, 3

  1. natureslogic.com/our-story
  2. mapf.com/our-brands
  3. prnewswire.com/news-releases/natures-logic-redefines-natural-dog-food-with-new-pure-naturals-line-that-is-actually-100-natural-302585289.html
  4. natureslogic.com/nutrition/manufacturing-locations
  5. petage.com/natures-logic-joins-mid-america-pet-food-family-of-brands-victor
  6. dogster.com/dog-nutrition/natures-logic-dog-food-review

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // NATURE'S LOGIC

No Recalls In Our Record Since 2012

Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Nature's Logic has never had one. See the recall log

NEWS & PRESS

What Nature's Logic Has Announced

DEC 11, 2025
NEW PRODUCT Nature's Logic Redefines "Natural" Dog Food with Pure Naturals Launch

Parent company Mid America Pet Food posted the Pure Naturals launch announcement on its own news page. CEO Jeff Caswell is quoted as saying the line aims to make the brand's nutrition more widely available. Mid America Pet Food

OCT 15, 2025
NEW PRODUCT Nature's Logic Redefines "Natural" Dog Food with New Pure Naturals Line That Is Actually 100% Natural

Nature's Logic launched Pure Naturals, a line of five high-protein dry dog food recipes: Beef, Chicken, Sardine, Grain-Free Beef and Grain-Free Chicken. The company says the recipes contain no synthetic vitamins or minerals, and the line is sold only through Amazon and Chewy. PR Newswire

All Nature's Logic news →

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