Skip to content
In The Kibble
My dogs
PRODUCT LINE

Verus Grain-Free, Fresh Formula Product Line

A line from Verus

RECIPES REVIEWED
9
AVG PROTEIN, DM, KIBBLE
27.1%
AVG STARCH, KIBBLE
41%
FDA RECALLS
None since 2012
LINE REVIEW

The Verus Grain-Free, Fresh Formula Product Line Line, Reviewed

9 recipes, read label by label

Despite the name, this line is not all grain free. The three grain-free recipes are all kibbles, while Small Breed Fish, Core Advantage and all four patés contain grain. Fish is the most common protein, appearing in four of the five kibbles, with chicken, egg and turkey in others. Each paté is built on one meat: chicken, turkey, beef or fish.

On the kibble side, protein runs 23% to 26% and estimated starch 39.5% to 42%, as fed. The kibble averages of 24.4% protein and 41.4% starch compare with catalog kibble averages of 26.9% and 37.4%, and the line averages 413 kcal per cup against 395. The grain-free kibbles use lentils, chickpeas and peas. The two grain-inclusive kibbles rely on oats, barley and rice and have no peas or lentils. Every paté shows 8% protein, against a catalog wet average of 8.3%.

The trade-off: owners looking for a higher-protein or lower-starch kibble will find every recipe here below the catalog protein average and above the catalog starch average. In return, the line puts grain-free and grain-inclusive kibbles under one label, alongside four simple single-meat patés.

A GOOD FIT FOR
  • Owners comparing grain-free and grain-inclusive kibble from one brand
  • Dogs that eat fish, found in four of five kibbles
  • Owners wanting single-meat wet patés with grain
WORTH KNOWING
  • Only three of the nine recipes are grain free, and all four patés contain grain.
  • Every kibble sits below the catalog kibble protein average of 26.9% and above its estimated starch average of 37.4%.
  • Peas or lentils appear in three kibbles and in the Turkey & Veggie and Fish & Potato patés.

Verus Grain-Free, Fresh Formula Product Line Kibble 5 recipes

Recipe Protein Fat Starch Kcal / cup First ingredients
Canine Small Breed Fish Formula 26% 11% 42% 409 Menhaden Fish Meal, Oat Groats, Dried Potato
Grain-Free Cold Water Fish Salmon, Menhaden Fish Meal & Herring Formula 26% 15% 39.5% 419 Salmon, Menhaden Fish Meal, Lentils
Grain-Free Life Virtue Chicken, Lentils & Yams Formula 24% 15% 41.5% 418 Chicken, Chicken Meal, Lentils
Canine Core Advantage Formula 23% 14% 42% 420 Turkey Meal, Brown Rice, Pearled Barley
Grain-Free Large Breed Puppy Chicken, Lentils & Yams Formula 23% 15% 42% 399 Chicken, Chicken Meal, Lentils
Line average 24.4% 14% 41.4% 413

All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.

Canine Small Breed Fish Formula

26% protein · 11% fat · 42% starch · 409 kcal/cup · Adult

Least fat in the line

Sold for small breed adults, this kibble starts with menhaden fish meal, oat groats, dried potato, pearled barley and herring meal, and it has no peas or lentils. It ties for the most kibble protein at 26% and has the least fat in the line at 11%, so it suits small dogs that eat fish.

Full review of Canine Small Breed Fish Formula

Grain-Free Cold Water Fish Salmon, Menhaden Fish Meal & Herring Formula

26% protein · 15% fat · 39.5% starch · 419 kcal/cup · All Life Stages

Least starch in the line

This grain-free kibble leads with salmon and menhaden fish meal ahead of lentils, chickpeas and peas, and fish is its only animal protein. It has the least estimated starch in the line at 39.5%, ties for the most kibble protein at 26%, and suits owners who want a fish-only grain-free kibble.

Full review of Grain-Free Cold Water Fish Salmon, Menhaden Fish Meal & Herring Formula

Canine Core Advantage Formula

23% protein · 14% fat · 42% starch · 420 kcal/cup · All Life Stages

Only kibble here with turkey

This is the only kibble here built on turkey, listing turkey meal, brown rice, pearled barley, oat groats and chicken fat first, with no peas or lentils. It has 23% protein and 420 kcal per cup, the most per cup among the kibbles, and is sold for all life stages.

Full review of Canine Core Advantage Formula

Verus Grain-Free, Fresh Formula Product Line Wet food 4 recipes

Recipe Protein Fat Moisture Kcal / kg First ingredients
Canine Chicken & Rice Paté Formula 8% 5% 78% 1,102 Chicken, Chicken Broth, Chicken Liver
Canine Turkey & Veggie Paté Formula 8% 5% 78% 1,086 Turkey, Turkey Broth, Turkey Liver
Canine Beef & Barley Paté Formula 8% 5% 78% 1,103 Beef, Beef Broth, Beef Liver
Canine Fish & Potato Paté Formula 8% 4% 78% 993 Salmon, Fish Broth, Vegetable Broth
Line average 8% 4.8% 78% 1,071

All figures as fed, from the guaranteed analysis on each label. Wet food is mostly water, so compare it with other wet food only. Highest in the line is marked in bold, lowest in italics.

Canine Beef & Barley Paté Formula

8% protein · 5% fat · 406 kcal/can

Most calories in the lineOnly wet food here with beef

Beef, beef broth and beef liver lead this paté, followed by pearled barley and brown rice. It is the only recipe in the line with beef, and its 406 kcal per can and 1,103 kcal per kg are the most calories in the line, so it suits dogs that prefer beef.

Full review of Canine Beef & Barley Paté Formula

Canine Fish & Potato Paté Formula

8% protein · 4% fat · 367 kcal/can

Fewest calories in the lineOnly wet food here with fish

This paté leads with salmon, fish broth, vegetable broth, ocean fish and potatoes, and it has the least fat (4%) and fiber (1.5%) of the patés. At 367 kcal per can and 993 kcal per kg, it has the fewest calories in the line and suits owners who want a fish wet food.

Full review of Canine Fish & Potato Paté Formula

Questions About Verus Grain-Free, Fresh Formula Product Line

Is Verus Grain-Free, Fresh Formula Product Line grain free?

Not entirely. Only the Large Breed Puppy, Cold Water Fish and Life Virtue kibbles are grain free. Small Breed Fish, Core Advantage and all four patés contain grain.

Which Verus Grain-Free, Fresh Formula recipe has the most protein?

Among the kibbles, Small Breed Fish and Grain-Free Cold Water Fish tie at 26% protein. All four patés show 8% protein.

Which Verus Grain-Free, Fresh Formula recipes contain peas or lentils?

The Large Breed Puppy, Cold Water Fish and Life Virtue kibbles list lentils, chickpeas and peas in their first five ingredients, and the Turkey & Veggie and Fish & Potato patés also contain peas or lentils. Small Breed Fish, Core Advantage, Chicken & Rice and Beef & Barley do not.

All recipes

9 foods matched · newest first
DEEP DIVE

Inside The Verus Grain-Free, Fresh Formula Product Line Range

Across 9 recipes we review

Protein runs lower than the average kibble we review (27.1% vs 30.1% on a dry matter basis).

Starch is higher than average, at 41% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

33% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,205 foods we review

Protein, dry matter 27% 26% to 29%
15%site avg 30%50%
Fat, dry matter 16% 12% to 17%
5%site avg 18%30%
Starch, as fed 41% 40% to 42%
10%site avg 37%60%
Kcal per cup 413 399 to 420
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Fish 56% 34%
Chicken 33% 56%
Turkey 22% 20%
Egg 22% 31%
Beef 11% 20%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 11% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages3
  • Adult1
  • Puppy1
BREED SIZE
  • All Breeds8
  • Small Breed1
  • Large Breed1
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)3
RECALL HISTORY // VERUS

No Recalls In Our Record Since 2012

Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Verus has never had one. See the recall log

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED