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In The Kibble
My dogs
BRAND

Victor

Owned by Mid America Pet FoodSince 2007Mount Pleasant, TX

RECIPES REVIEWED
26
AVG PROTEIN, DM, KIBBLE
31.4%
AVG STARCH, KIBBLE
36%
FDA RECALLS
4
LINES
Classic 8 Purpose 8 Select 6 Raw Blend 2 Realtree 2
THE LINES

Victor Lines, Reviewed

5 lines

Victor sells five lines. Classic and Purpose are the largest, with eight recipes each. Classic pairs six kibbles with two wet pâtés. Purpose is all kibble, and each formula is made for a specific need such as sensitive stomachs, senior weight or active dogs. Select mixes three kibbles with three grain free wet stews. Raw Blend and Realtree are smaller kibble lines with two recipes each, and Realtree is sold for adult dogs.

Raw Blend kibbles show the highest average protein, 34% as fed, and the lowest estimated starch, 28.7%. Select kibbles have the highest average estimated starch at 40.8%, and every Select recipe contains peas or lentils. No Classic recipe lists peas, lentils or potato. Grain free choices are in Select and Purpose; Classic, Raw Blend and Realtree all include grain. Realtree is the only line with duck, which appears in both of its recipes.

Classic

6 kibble · 2 wet food
Protein
27.1%
Fat
16.7%
Starch
36.6%
Kcal / cup
388

Average kibble, as fed

Victor Classic is a grain-inclusive line of six kibbles and two wet pâtés built mostly on beef meal, chicken and grain sorghum. Every recipe includes grain, none list peas, lentils or potato, and kibble protein runs from 22.5% to 30%.

A good fit for: Owners wanting grain-inclusive food without peas, lentils or potato; Active dogs suited to High Energy's 412 kcal per cup

Read the Classic review

Purpose

8 kibble
Protein
28.5%
Fat
15.7%
Starch
36%
Kcal / cup
387

Average kibble, as fed

Victor Purpose is an eight-recipe kibble line where each formula is made for a specific need, from sensitive stomachs and senior weight to active dogs and joints. Beef meal leads most recipes, and protein spans 24% to 34% as fed.

A good fit for: Very active dogs needing dense calories, via Bully Fuel at 504 kcal; Owners wanting a recipe whose only animal protein is fish

Read the Purpose review

Select

3 kibble · 3 wet food
Protein
27%
Fat
13.3%
Starch
40.8%
Kcal / cup
377

Average kibble, as fed

Victor Select is a six-recipe line of three kibbles and three grain free wet stews, with fish meal or chicken meal leading the kibbles. Its kibbles span 24% to 33% protein and 32.2% to 45.2% estimated starch, and every recipe contains peas or lentils.

A good fit for: Owners wanting a fish-based kibble, with menhaden fish meal in two; Owners seeking a grain free kibble at 33% protein and 16% fat

Read the Select review

Raw Blend

2 kibble
Protein
34%
Fat
18%
Starch
28.7%
Kcal / cup
385

Average kibble, as fed

Victor Raw Blend is a two recipe kibble line, beef or chicken, each starting with a named meat and a meal of the same animal. Both show 34% protein, above the 26.9% kibble catalog average, and estimated starch of 28% to 29.3%, below the 37.4% average.

A good fit for: Owners wanting 34% protein kibble that includes grain sorghum; Households feeding puppies and adults from one all life stages bag

Read the Raw Blend review

Realtree

2 kibble
Protein
29%
Fat
21%
Starch
31%
Kcal / cup
409

Average kibble, as fed

Victor Realtree is a two-recipe kibble line for adult dogs built on beef meal and grain sorghum, with beef, fish and duck in both recipes. Neither recipe is grain free, and estimated starch is 31% in each.

A good fit for: Owners who want grain-inclusive kibble with beef meal listed first; Adult dogs of any breed size eating dry food

Read the Realtree review
WHICH LINE FITS

Choosing Between The Victor Lines

  • Grain-inclusive food without peas, lentils or potato: Classic
  • Kibble with the most protein and least estimated starch: Raw Blend
  • A kibble made for a need like sensitive stomachs: Purpose
  • Grain free wet stews to add to meals: Select
  • Adult kibble with beef, fish and duck in every recipe: Realtree

All recipes

26 foods matched · newest first
Victor Select 6 recipes · See all
DEEP DIVE

Inside The Victor Range

Across 26 recipes we review

Protein is close to the average kibble we review (31.4% on a dry matter basis).

96% of recipes lead with a meat, fish or egg ingredient (89% across the site).

50% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,205 foods we review

Protein, dry matter 31% 25% to 38%
15%site avg 30%50%
Fat, dry matter 18% 11% to 24%
5%site avg 18%30%
Starch, as fed 36% 23% to 49%
10%site avg 37%60%
Kcal per cup 388 346 to 504
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Beef 65% 20%
Fish 62% 34%
Chicken 58% 56%
Pork 27% 11%
Egg 23% 31%
Lamb 8% 14%
Duck 8% 8%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages20
  • Adult6
BREED SIZE
  • All Breeds24
  • Large Breed1
  • Medium Breed1
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)13
Victor Purpose Bully Fuel, beef and chicken recipe, boasts a 34/22 Dry Dog Food MOST PROTEIN Victor Purpose Bully Fuel, beef and chicken recipe, boasts a 34/22 Dry Dog Food 37.8% dry matter Victor Raw Blend Farm Chicken Recipe Dry Dog Food LEAST STARCH Victor Raw Blend Farm Chicken Recipe Dry Dog Food 28% as fed Victor Purpose Sensitive Skin & Stomach Grain Free Lamb Meal & Sweet Potato Recipe Dry Dog Food FEWEST CALORIES Victor Purpose Sensitive Skin & Stomach Grain Free Lamb Meal & Sweet Potato Recipe Dry Dog Food 346 kcal per cup
THE COMPANY

About Victor

Owner
Mid America Pet Food
Ownership
Subsidiary of a private company
Founded
2007
Headquarters
Mount Pleasant, TX

Who Makes It

VICTOR Super Premium Pet Food is made by Mid America Pet Food of Mount Pleasant, Texas, which also owns Eagle Mountain Pet Food, Nature's Logic and Wayne Feeds. The brand sells dry and canned dog and cat food under lines including Classic, Select, Purpose, Realtree and Raw Blend, and is known for high-protein formulas such as Hi-Pro Plus that it markets to active, sporting and working dogs. 1, 2, 3

Where It Is Made

The company says it makes every bag of VICTOR kibble in its own facility in Mount Pleasant, Texas, rather than using a contract manufacturer. It says the plant has held SQF certification since 2018, and that it spent more than $5 million over one year on equipment, automated sampling and third-party lab testing. 2, 3, 4

History

VICTOR was founded in 2007 and is produced by Mid America Pet Food. Trinity Hunt Partners invested in the company in 2014, and private equity firm TA Associates acquired it in December 2020. Mid America Pet Food acquired Nature's Logic in August 2021. 4, 5, 6, 7

Worth Knowing

On October 30, 2023, Mid America Pet Food voluntarily recalled three lots of VICTOR Super Premium Dog Food Select Beef Meal & Brown Rice Formula (5, 15 and 40 lb bags) after third-party sampling found possible Salmonella. The company said no human or pet illnesses had been reported. 8

  1. mapf.com
  2. victorpetfood.com
  3. ta.com/portfolio/investments/mid-america-pet-food
  4. prnewswire.com/news-releases/victor-super-premium-pet-food-invests-millions-in-texas-facility-302216259.html
  5. trinityhunt.com/portfolio/mid-america-pet-food
  6. petfoodprocessing.net/articles/14334-mid-america-pet-food-acquired-by-ta-associates
  7. petfoodindustry.com/pet-food-market/article/15468077/mid-america-pet-food-acquires-natures-logic-pet-foods
  8. fda.gov/safety/recalls-market-withdrawals-safety-alerts/mid-america-pet-food-issues-voluntary-recall-victor-beef-meal-rice-dog-food-due-possible-salmonella

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // VICTOR

4 FDA Recalls On Record

NOV 9, 2023
SALMONELLA KIAMBU HUMAN OUTBREAK

FDA and CDC investigation notice for Mid America Pet Food dog and cat foods

NOV 9, 2023
SALMONELLA KIAMBU, LINKED TO 7 HUMAN ILLNESSES

All dog and cat foods with best-by before 10/31/2024 (expansion)

OCT 30, 2023
SALMONELLA

Select Beef Meal & Brown Rice Formula dry dog food, three lots

SEP 3, 2023
SALMONELLA

Hi-Pro Plus dry dog food, one lot, 5 lb

See the recall log

NEWS & PRESS

What Victor Has Announced

JUN 15, 2026
NEW PRODUCT East-Texas Based VICTOR Launches Freeze-Dried Raw Blend Recipes for Premium Canine Nutrition

VICTOR launched three Raw Blend dog foods (Farm Chicken, Fishermen's Salmon and Ranchers' Beef) that mix freeze-dried raw meat pieces into high-protein kibble. They come in 4 lb and 20 lb bags. Pet Age

SEP 16, 2025
NEW PRODUCT VICTOR Pet Food Launches Bully Fuel Formula to Power Active, Athletic Bully Breeds

VICTOR introduced Bully Fuel, a beef and chicken dry food with 34% protein and 22% fat made for bully breeds. It comes in 15 lb and 40 lb bags. PR Newswire

AUG 6, 2025
NEW PRODUCT VICTOR Pet Food Builds Upon Popular Hi-Pro Plus with 3 New Hi-Pro Plus Recipes

VICTOR added Hi-Pro Plus Large Breed Puppy, Small & Medium Breed Puppy and Small Breed Adult recipes to the Hi-Pro Plus line. PR Newswire

JUL 15, 2025
NEWS VICTOR Pet Food Invites Pet Parents to "Flip the Bag" and Compare Real Meat Protein

VICTOR started a TikTok challenge that asks owners to compare how much of the protein in their dog's food comes from meat. The brand prints this figure on the front of its bags. PR Newswire

MAR 6, 2025
NEW PRODUCT VICTOR Pet Food Introduces Sensitive Skin and Stomach Line for All Ages

VICTOR launched three chicken-free Sensitive Skin and Stomach dog foods: Salmon Meal and Brown Rice, Grain-Free Lamb Meal and Sweet Potato, and Beef Meal and Brown Rice. PR Newswire

AUG 7, 2024
CORPORATE VICTOR Super Premium Pet Food Invests Millions in Texas Facility

VICTOR said it had put more than $5 million over the past year into its Mount Pleasant, Texas plant, including automated finished-product sampling and third-party lab testing. PR Newswire

OCT 30, 2023
RECALL Mid America Pet Food Issues Voluntary Recall of VICTOR Beef Meal & Rice Dog Food Due to Possible Salmonella

Three lots of VICTOR Super Premium Dog Food Select Beef Meal & Brown Rice Formula, best by 6/12/2024, were recalled for possible Salmonella. No illnesses were reported. U.S. FDA

All Victor news →

HEAD TO HEAD

Victor Compared With Other Brands

Victor vs Diamond Victor vs Taste of the Wild
LINE VS LINE

Victor Lines Compared

Victor Purpose vs Victor Classic

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