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LINE VS LINE · NUTRISOURCE KIBBLE

NutriSource PureVita vs NutriSource Choice

NutriSource PureVita vs NutriSource Choice: a bag from each line with their average protein, fat, starch and calories

NutriSource PureVita against NutriSource Choice, measured across 16 and 7 kibble recipes: 24.8% vs 24.1% protein and 38% vs 41% starch, as fed.

16 kibble recipes reviewed 7 kibble recipes reviewed
THE SHORT VERSION

Main Differences

  • PureVita averages 24.9% protein and 14.8% fat; Choice averages 24.1% protein and 13.1% fat, so protein is close while PureVita runs higher in fat.
  • PureVita's estimated starch averages 38% with 418 kcal per cup; Choice's estimated starch averages 41% with 398 kcal per cup.
  • PureVita is 67% grain-free across its lineup, while Choice is 0% grain-free, meaning none of its recipes are grain-free.
  • PureVita has 15 recipes covering All Life Stages, Adult and Puppy, all for All Breeds. Choice has 7 recipes for Adult and All Life Stages, with 2 recipes for Large Breed.
  • PureVita's estimated median price per pound is $4, compared with an estimated $1.65 per pound for Choice.
HEAD TO HEAD

The Two Lines in Figures

Measure NutriSource PureVita NutriSource Choice Average kibble
Kibble recipes compared 16 7 1,747 in total
Protein, as fed 24.8%24.0% to 28.0% 24.1%22.0% to 30.0% 27.2%
Fat, as fed 14.7%13.0% to 16.0% 13.1%12.0% to 20.0% 14.3%
Starch, as fedEstimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 38%33% to 43% 41%28% to 44% 37%
Calories per cup 416371 to 438 398389 to 431 398
Grain-free recipes 63% 0%
Life stages All Life Stages 11, Adult 4, Puppy 1 Adult 4, All Life Stages 3
Breed sizes All Breeds 16 All Breeds 5, Large Breed 2
Price per pound, estimate $3.78/lbEstimate, median of 8 of 16 recipesRecipes run $3.04 to $4.40Prices checked Sep 28, 2026 to Oct 25, 2026 $1.65/lbEstimate, median of 6 of 7 recipesRecipes run $1.50 to $1.75Prices checked Sep 28, 2026 to Oct 13, 2026
FDA recalls, last 5 years None None

Line figures are averages over every kibble recipe we review from that line, with the lowest and highest recipe underneath. Wet food, toppers and prescription diets are left out so the numbers compare like with like. Everything is as fed, the way the bag prints it; the switch above the table shows protein and fat on a dry matter basis instead. Why we use as fed. The price per pound is an estimate: the median of each recipe's lowest price per pound across the bag sizes and US retailers our price checks found, so a single bag can cost more or less. Shelf prices change often.

WHERE TO START

Top Recipes in Each Line

NutriSource PureVita

NutriSource PureVita Grain-Free Beef & Red Lentils Entree Dry Dog Food Most protein in the line, 28.0% as fed NutriSource PureVita Grain-Free Beef & Red Lentils Entree Dry Dog Food Protein 28% Fat 16% Starch 33% 428 kcal/cup NutriSource PureVita Grain-Free Venison & Red Lentils Entree Dry Dog Food Least starch in the line, about 35% NutriSource PureVita Grain-Free Venison & Red Lentils Entree Dry Dog Food Protein 26% Fat 15% Starch 35% 414 kcal/cup NutriSource PureVita Chicken & Brown Rice Entree Dry Dog Food Fewest calories in the line, 371 kcal per cup NutriSource PureVita Chicken & Brown Rice Entree Dry Dog Food Protein 24% Fat 13% Starch 41% 371 kcal/cup

NutriSource Choice

NutriSource Choice Performance Chicken Dry Dog Food Most protein in the line, 30.0% as fed NutriSource Choice Performance Chicken Dry Dog Food Protein 30% Fat 20% Starch 28% 431 kcal/cup NutriSource Choice Large Breed Chicken Dry Dog Food Least starch in the line, about 42% NutriSource Choice Large Breed Chicken Dry Dog Food Protein 24% Fat 12% Starch 42% 394 kcal/cup NutriSource Choice Large Breed Beef Dry Dog Food Fewest calories in the line, 389 kcal per cup NutriSource Choice Large Breed Beef Dry Dog Food Protein 23% Fat 12% Starch 43% 389 kcal/cup
CHOOSING

Who Each Line Suits

A GOOD FIT FOR

NutriSource PureVita

  • Dogs needing a grain-free diet, since 67% of PureVita's recipes are grain-free
  • Puppy owners, since PureVita includes a Turkey & Cranberry recipe made for puppies
  • Owners wanting more recipe variety, since PureVita offers 15 kibble recipes versus Choice's 7
A GOOD FIT FOR

NutriSource Choice

  • Owners of large breed dogs, since Choice offers 2 recipes made for Large Breed dogs
  • Budget-conscious owners, given Choice's estimated median price per pound of $1.65 versus PureVita's $4
  • Active dogs, since Choice's Performance Chicken recipe is sold for higher protein (30%) and fat (20%)
THE WHOLE RANGE

Every NutriSource Line

Line Kibble recipes Protein Fat Starch Kcal / cup Grain-free Price / lb, est.
PureVita 16 24.8% 14.7% 38% 416 63% $3.78
Choice 7 24.1% 13.1% 41% 398 0% $1.65
Element Series 5 35.2% 16.6% 27% 498 40% $4.42

Averages over each line's kibble we review, as fed. Lines with only a few recipes swing more on one bag. Price per pound is the same estimate as above.

KEEP COMPARING

More NutriSource Line Comparisons

NutriSource PureVita vs NutriSource Element Series NutriSource Choice vs NutriSource Element Series

The NutriSource Lines

All NutriSource food NutriSource PureVita NutriSource Choice NutriSource Element Series

NutriSource Against Other Brands

NutriSource vs Blue Buffalo NutriSource vs Fromm

How we compare: every figure comes from the guaranteed analysis and ingredient list of recipes we review, not from the brand's own claims. Starch is our estimate, since no manufacturer prints it. The written comparison is drafted from these figures, and every number in it is checked against them. Figures refreshed October 25, 2026.

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