NutriSource PureVita vs NutriSource Element Series
NutriSource PureVita against NutriSource Element Series, measured across 16 and 5 kibble recipes: 24.8% vs 35.2% protein and 38% vs 27% starch, as fed.
Main Differences
- PureVita averages 24.9% protein as fed (24 to 28%) across its 15 recipes. Element Series averages 35.2% (34 to 38%) across its 5 recipes.
- PureVita averages 14.8% fat and an estimated 38% starch. Element Series averages 16.6% fat and an estimated 27% starch, so fat is close but starch differs more.
- PureVita recipes average 418 kcal per cup. Element Series recipes average 498 kcal per cup, noticeably higher.
- PureVita offers 15 recipes across All Life Stages, Adult and one Puppy recipe, all for All Breeds. Element Series offers 5 recipes across All Life Stages and Adult only, also for All Breeds, with no puppy recipe.
- PureVita is 67% grain-free with an estimated price of $4 per pound. Element Series is 40% grain-free at an estimated $4.42 per pound, prices fairly close.
The Two Lines in Figures
Protein and fat:
| Measure | NutriSource PureVita | NutriSource Element Series | Average kibble |
|---|---|---|---|
| Kibble recipes compared | 16 | 5 | 1,747 in total |
| Protein, as fed | 24.8%24.0% to 28.0% | 35.2%34.0% to 38.0% | 27.2% |
| Fat, as fed | 14.7%13.0% to 16.0% | 16.6%16.0% to 18.0% | 14.3% |
| Starch, as fedEstimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. | 38%33% to 43% | 27%24% to 30% | 37% |
| Calories per cup | 416371 to 438 | 498490 to 510 | 398 |
| Grain-free recipes | 63% | 40% | |
| Life stages | All Life Stages 11, Adult 4, Puppy 1 | All Life Stages 3, Adult 2 | |
| Breed sizes | All Breeds 16 | All Breeds 5 | |
| Price per pound, estimate | $3.78/lbEstimate, median of 8 of 16 recipesRecipes run $3.04 to $4.40Prices checked Sep 28, 2026 to Oct 25, 2026 | $4.42/lbEstimate, median of 5 of 5 recipesRecipes run $4.41 to $7.00Prices checked Sep 28, 2026 to Oct 6, 2026 | |
| FDA recalls, last 5 years | None | None |
Line figures are averages over every kibble recipe we review from that line, with the lowest and highest recipe underneath. Wet food, toppers and prescription diets are left out so the numbers compare like with like. Everything is as fed, the way the bag prints it; the switch above the table shows protein and fat on a dry matter basis instead. Why we use as fed. The price per pound is an estimate: the median of each recipe's lowest price per pound across the bag sizes and US retailers our price checks found, so a single bag can cost more or less. Shelf prices change often.
Top Recipes in Each Line
NutriSource PureVita
Most protein in the line, 28.0% as fed
NutriSource PureVita Grain-Free Beef & Red Lentils Entree Dry Dog Food
Protein 28%
Fat 16%
Starch 33% 428 kcal/cup
Least starch in the line, about 35%
NutriSource PureVita Grain-Free Venison & Red Lentils Entree Dry Dog Food
Protein 26%
Fat 15%
Starch 35% 414 kcal/cup
Fewest calories in the line, 371 kcal per cup
NutriSource PureVita Chicken & Brown Rice Entree Dry Dog Food
Protein 24%
Fat 13%
Starch 41% 371 kcal/cup
NutriSource Element Series
Most protein in the line, 38.0% as fed
NutriSource Element Series Grain Free Upland Stream Recipe Dry Dog Food
Protein 38%
Fat 17%
Starch 24% 510 kcal/cup
Least starch in the line, about 25%
NutriSource Element Series Grain Free Wild Range Recipe Dry Dog Food
Protein 36%
Fat 18%
Starch 25% 490 kcal/cup
Fewest calories in the line, 493 kcal per cup
NutriSource Element Series Coastal Plains Recipe Dry Dog Food
Protein 34%
Fat 16%
Starch 30% 493 kcal/cup
Who Each Line Suits
NutriSource PureVita
- Owners of puppies, since PureVita has a dedicated Puppy recipe (Turkey & Cranberry).
- Owners wanting many recipe choices, with 15 recipes spanning proteins like duck, salmon, pork and venison.
- Budget-minded owners, with an estimated median price around $4 per pound.
NutriSource Element Series
- Owners seeking higher protein, since Element Series averages 35.2% protein across its 5 recipes.
- Owners without puppies, since none of its 5 recipes are labeled for puppies.
- Owners of dogs that need calorie-dense food, with kcal per cup averaging 498 across recipes.
Every NutriSource Line
| Line | Kibble recipes | Protein | Fat | Starch | Kcal / cup | Grain-free | Price / lb, est. |
|---|---|---|---|---|---|---|---|
| PureVita | 16 | 24.8% | 14.7% | 38% | 416 | 63% | $3.78 |
| Choice | 7 | 24.1% | 13.1% | 41% | 398 | 0% | $1.65 |
| Element Series | 5 | 35.2% | 16.6% | 27% | 498 | 40% | $4.42 |
Averages over each line's kibble we review, as fed. Lines with only a few recipes swing more on one bag. Price per pound is the same estimate as above.
More NutriSource Line Comparisons
The NutriSource Lines
NutriSource Against Other Brands
How we compare: every figure comes from the guaranteed analysis and ingredient list of recipes we review, not from the brand's own claims. Starch is our estimate, since no manufacturer prints it. The written comparison is drafted from these figures, and every number in it is checked against them. Figures refreshed October 25, 2026.
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