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PRODUCT LINE

I and Love and You Naked Essentials

A line from I and Love and You

RECIPES REVIEWED
10
AVG PROTEIN, DM, KIBBLE
33.9%
AVG STARCH, KIBBLE
34%
FDA RECALLS
1
LINE REVIEW

The I and Love and You Naked Essentials Line, Reviewed

10 recipes, read label by label

Naked Essentials is built around named meat first: every one of its 10 recipes leads with chicken, turkey, lamb or beef. Five are kibbles and five are wet stews. Kibble protein runs from 30% to 32% as fed, fat from 14% to 15%, and estimated starch from 32% to 35.5%. The kibbles draw on chicken, turkey, egg, fish, lamb, bison, duck and beef, while the stews pair beef, chicken, turkey, lamb or venison with egg.

Against 1,834 kibbles in our catalog, the line's kibble average of 30.4% protein sits above the 26.9% catalog figure, and its 33.6% estimated starch sits below the 37.4% average. Kibble calories average 413 per cup against a catalog 395. The stews average 7.6% protein, a little under the 8.3% wet catalog average, with 82% moisture across all five.

Three kibbles and all five stews are grain free and contain peas or lentils plus potato. The two Ancient Grains kibbles use ground sorghum and oatmeal and list no peas, lentils or potato. Figures are tightly grouped, so choosing a recipe mostly comes down to protein source and grain preference.

A GOOD FIT FOR
  • Owners wanting kibble above the catalog average for protein
  • Owners seeking grain-inclusive kibble without peas, lentils or potato
  • Puppy owners wanting the line's highest protein kibble at 32%
WORTH KNOWING
  • All five wet stews and three of the five kibbles contain peas or lentils and potato.
  • Egg appears in all five stews and three of the five kibbles.
  • Kibble calories range from 380 to 462 kcal per cup, so portions differ by recipe.

I and Love and You Naked Essentials Kibble 5 recipes

Recipe Protein Fat Starch Kcal / cup First ingredients
Puppy Grain-Free with Chicken + Lentils 32% 15% 32% 462 Chicken, Chicken Meal, Menhaden Fish Meal
Ancient Grains Recipe with Beef + Lamb 30% 15% 34% 380 Beef, Beef Meal, Menhaden Fish Meal
Grain-Free with Lamb + Bison 30% 15% 32.5% 431 Lamb, Chicken Meal, Turkey Meal
Grain-Free with Chicken + Duck 30% 14% 35.5% 412 Chicken, chicken meal, turkey meal
Ancient Grains Recipe with Chicken + Turkey 30% 15% 34% 380 Chicken, Chicken Meal, Turkey Meal
Line average 30.4% 14.8% 33.6% 413

All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.

Puppy Grain-Free with Chicken + Lentils

32% protein · 15% fat · 32% starch · 462 kcal/cup · Puppy

Most protein in the lineLeast starch in the lineMost calories in the line

The line's puppy kibble leads with chicken, chicken meal and menhaden fish meal, then peas and lentils. It has the most protein at 32%, the least estimated starch at 32% and the most calories at 462 kcal per cup, suiting growing puppies.

Full review of Puppy Grain-Free with Chicken + Lentils

Ancient Grains Recipe with Beef + Lamb

30% protein · 15% fat · 34% starch · 380 kcal/cup · All Life Stages

Only kibble here with beef

The only kibble here with beef, led by beef, beef meal and menhaden fish meal, then ground sorghum and oatmeal, with lamb and egg also listed. It shares 30% protein, 34% estimated starch and 380 kcal per cup with its chicken sibling, suiting owners who want red meat and grains without peas.

Full review of Ancient Grains Recipe with Beef + Lamb

Grain-Free with Lamb + Bison

30% protein · 15% fat · 32.5% starch · 431 kcal/cup · All Life Stages

Only kibble here with bison

Lamb leads this grain-free kibble, the only one here with bison, alongside chicken meal, turkey meal, garbanzo beans and ground peas. At 30% protein, 32.5% estimated starch, 12% moisture and 431 kcal per cup, it suits owners who prefer red meat listed first.

Full review of Grain-Free with Lamb + Bison

Grain-Free with Chicken + Duck

30% protein · 14% fat · 35.5% starch · 412 kcal/cup · All Life Stages

Most starch in the lineOnly kibble here with duck

The only kibble in the line with duck, built on chicken, chicken meal and turkey meal with dried chickpeas and dried peas. It has the most estimated starch at 35.5% and the lowest fat at 14%, with 412 kcal per cup, suiting poultry-loving dogs.

Full review of Grain-Free with Chicken + Duck

I and Love and You Naked Essentials Wet food 5 recipes

Recipe Protein Fat Moisture Kcal / kg First ingredients
Lambarama Stew 8% 5% 82% 987 Lamb, Lamb Broth, Vegetable Broth
Cluckin’ Good Stew 7.5% 3% 82% 852 Chicken, Chicken Broth, Vegetable Broth
Moo Venison Stew Dog Cans 7.5% 3% 82% 829 Beef, Beef Broth, Vegetable Broth
Gobble It Up Stew 7.5% 3% 82% 837 Turkey, Turkey Broth, Vegetable Broth
Beef Booyah Stew 7.5% 2.5% 82% 824 Beef, Beef Broth, Vegetable Broth
Line average 7.6% 3.3% 82% 866

All figures as fed, from the guaranteed analysis on each label. Wet food is mostly water, so compare it with other wet food only. Highest in the line is marked in bold, lowest in italics.

Lambarama Stew

8% protein · 5% fat · 358 kcal/serving

Most fat in the lineMost calories in the lineOnly wet food here with lamb

Lamb leads this stew, backed by beef liver and egg, and it carries the line's most fat at 5% and most calories at 987 kcal per kg. Its 8% protein is the highest among the stews, suiting owners who want the most energy per serving, 358 kcal.

Full review of Lambarama Stew

Cluckin’ Good Stew

7.5% protein · 3% fat · 852 kcal/kg

Only wet food here with chicken

The only stew in the line built on chicken, with chicken, chicken broth and chicken liver among its first ingredients plus egg. At 7.5% protein, 3% fat and 852 kcal per kg, it suits owners wanting a chicken-based wet food.

Full review of Cluckin’ Good Stew

Moo Venison Stew Dog Cans

7.5% protein · 3% fat · 829 kcal/kg

Only wet food here with venison

This beef-led stew is the only wet recipe here that adds venison, alongside beef broth, beef liver and egg. It lists 7.5% protein, 3% fat and 829 kcal per kg, suiting owners who want beef with a second red meat.

Full review of Moo Venison Stew Dog Cans

Gobble It Up Stew

7.5% protein · 3% fat · 837 kcal/kg

Only wet food here with turkey

The only turkey stew in the line, with turkey, turkey broth and turkey liver leading the list plus egg. It shows 7.5% protein, 3% fat and 837 kcal per kg, a fit for owners who prefer turkey to chicken.

Full review of Gobble It Up Stew

Beef Booyah Stew

7.5% protein · 2.5% fat · 824 kcal/kg

Least fat in the lineFewest calories in the line

A straight beef stew with beef, beef broth and beef liver plus egg, and no venison. It has the line's least fat at 2.5% and fewest calories at 824 kcal per kg, suiting owners who want the leanest wet option here.

Full review of Beef Booyah Stew

Questions About I and Love and You Naked Essentials

Is I and Love and You Naked Essentials grain free?

Eight of the 10 recipes are grain free: all five wet stews and three kibbles. The Ancient Grains Recipe with Chicken + Turkey and Ancient Grains Recipe with Beef + Lamb include ground sorghum and oatmeal.

Which Naked Essentials recipe has the most protein?

Among kibbles, Puppy Grain-Free with Chicken + Lentils has the most at 32%. Among the wet stews, Lambarama Stew is highest at 8%.

Does Naked Essentials dog food contain peas or lentils?

Eight recipes do: all five stews and the three grain-free kibbles list peas or lentils, along with potato. The two Ancient Grains kibbles contain no peas, lentils or potato.

All recipes

10 foods matched · newest first
DEEP DIVE

Inside The I and Love and You Naked Essentials Range

Across 10 recipes we review

Protein runs higher than the average kibble we review (33.9% vs 30.1% on a dry matter basis).

Starch is lower than average, at 34% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

80% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,205 foods we review

Protein, dry matter 34% 33% to 36%
15%site avg 30%50%
Fat, dry matter 17% 16% to 17%
5%site avg 18%30%
Starch, as fed 34% 32% to 36%
10%site avg 37%60%
Kcal per cup 413 380 to 462
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Egg 80% 31%
Chicken 50% 56%
Turkey 50% 20%
Beef 40% 20%
Lamb 30% 14%
Fish 20% 34%
Duck 10% 8%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages4
  • Puppy1
BREED SIZE
  • All Breeds10
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)8
RECALL HISTORY // I AND LOVE AND YOU

1 FDA Recall On Record

JUL 14, 2015
SALMONELLA

beef gullet dog chews

See the recall log

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