Protein is close to the average kibble we review (28.9% on a dry matter basis).
100% of recipes lead with a meat, fish or egg ingredient (89% across the site).
74% of recipes are grain-free.
this range, lowest to highest its average average of all 3,205 foods we review
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
These are not unsafe. They are listed because readers ask about them.
Now Fresh is a dog and cat food brand made by Petcurean Pet Nutrition, a pet food company based in Chilliwack, British Columbia, whose other brands include Go! Solutions, Gather and Summit. The brand sells dry kibble, wet food and bone broth coated Good Gravy kibble, and the company says its recipes use fresh deboned meat with no by-product meals or meat meals. 1, 2, 3, 4
According to the brand's safety FAQ, Now Fresh kibble is made in Canada in partnership with Elmira Pet Products Ltd. The company says the manufacturing equipment in that facility is owned by Petcurean and run by Elmira's operations staff, and that Elmira holds FDA, BRC, GFSI and CFIA certifications. The partnership began in 2015. 5
Two friends founded Petcurean in Canada's Fraser Valley in 1999. Private equity firm TA Associates invested in Petcurean in 2018 and still lists it as a current portfolio company. In April 2021 Petcurean relaunched Now Fresh worldwide with new packaging, a standalone website and new social media channels. 6, 3, 7
Petful's recall tracker says it has found no Now Fresh recall. The Now Fresh Good Gravy recipes for dogs were named 2025 Dog Bone Broth Product of the Year by the Pet Innovation Awards. 8, 9
Researched from the sources above. Spotted something out of date? Tell us.
Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Now Fresh has never had one. See the recall log
Petcurean announced new Now Fresh Good Gravy wet food for cats and dogs in Canada, expanding the brand’s Good Gravy line into wet food. Pet Food Processing
Petcurean announced a Now Fresh Good Gravy Beef Recipe for Large Breed Dogs, a Good Gravy Salmon Recipe for Small Breed Senior Dogs and canned Good Gravy wet food for dogs. The products were set to ship in late August 2026 to online and pet specialty retailers in the US and Canada. Pet Insight
Petcurean added two Now Fresh Good Gravy grass-fed beef recipes with grains for adult and senior dogs, the first time the company had used beef in a dry recipe. The recipes began shipping in late August 2025 to US and Canadian retailers. Pets+ (petsplusmag.com)
Petcurean announced Now Fresh Good Gravy, a bone broth coated kibble for all breed and small breed adult dogs that can be served dry or mixed with water. It was set to reach US and Canadian retailers in fall 2024. Pets+ (petsplusmag.com)
Ten everyday foods. Safe, In Moderation or Never. No googling, no second guesses. Then share your score with your friends, however embarrassing it turns out to be.
115 foods in the deck. Grapes are in there. So is cheese.
Ten foods, one at a time. Call each one Safe, In Moderation or Never, then flip the card to see if you had it right. The ones you miss are listed at the end.
Keys: 1 Safe 2 Moderation 3 Never Enter Next
Copied. Paste it anywhere your friends will see it.
Want the reason behind every answer? The 80-page e-book, $7.99
Now, is your dog's food any good?
Look it up: estimated starch, calories per cup and every ingredient, for 3,207 foods.
