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Now Fresh Lamb & Pork Grain-Free Dry Dog Food

Top 5 ingredients of Now Fresh Lamb & Pork Grain-Free Dry Dog Food are de-boned lamb, whole dried egg, potatoes, peas, and pea flour. According to the guaranteed analysis, we calculated the starch ratio as 39.0%.

Composition of one cup as fed: protein 24.0%, fat 16.0%, fiber 5.0%, moisture 10.0%, ash, assumed 6.0%, starch, derived 39.0%
24%
16%
10%
39%
  • protein
  • fat
  • fiber
  • moisture
  • ash, assumed
  • starch, derived
Starch works out at 39.0% of this cup, close to the kibble average. Protein comes in at 24.0%. One cup carries 400 kcal.
PROTEIN
24.0%
STARCH, DERIVED
39.0%
KCAL / CUP
400
Compare With Another Food

Ingredient Wiki

FIRST 5 OF 42 COMPONENTS

Our read The ingredients

Lamb leads, but potatoes and peas carry it

Signature feature

Fresh de-boned lamb and pork

Fresh de-boned lamb and pork, never any by-product or meat meals

Now Fresh says

What it is Unrendered lamb and pork meat added wet. Lamb is first on the list, pork seventh, with potatoes, peas, pea flour and potato flour between them.

Our grade

  1. Marketing
  2. Modest
  3. Meaningful

Fresh meat is mostly water, and the list ranks it by weight before cooking. Dried out, the lamb shrinks behind the potato and pea, which is why protein runs below the average dry food we list.

Modest Real, but smaller than the pack makes it sound.

Four potato and pea ingredients sit between the lamb and the pork, so starch, not meat, does most of the work in this kibble.

  • 3 potatoes
  • 4 peas
  • 5 pea flour
  • 6 potato flour
  • 7 de-boned pork
  • 30 Salt

Guaranteed
Analysis

As printed on the bag, measured “as fed”

Calories
3,639 kcal/kg
Crude Protein (min.)
24.0%
Crude Fat (min.)
16.0%
Crude Fiber (max.)
5.0%
Moisture (max.)
10.0%
Starch ratio (calculated)
39.0%

400 kcal per cup.

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Full Ingredient
Declaration

Exactly as the bag prints it, heaviest first

SALT DIVIDER

de-boned lamb, whole dried egg, potatoes, peas, pea flour, potato flour, de-boned pork, flaxseed, canola oil (preserved with mixed tocopherols), natural flavor, coconut oil (preserved with mixed tocopherols), calcium carbonate, apples, sweet potatoes, pea fiber, monocalcium phosphate, suncured alfalfa, tomato, carrots, pumpkin, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., dried chicory root, choline chloride, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate), taurine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, DL-methionine, L-lysine, potassium chloride, L-carnitine, dried rosemary

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION, DRY MATTER
NUTRIENT AS FED DRY M. READING
PROTEIN 24.0% 26.7% TYPICAL
FAT 16.0% 17.8% n/a
FIBER 5.0% 5.6% n/a
CARB (EST.) 39.0% 43.3% HIGH
STARCH RATIO 39.0% KIBBLE AVG 38.0%

Our read The label

A middle-of-the-road kibble, not a diet food

The number

38%

Share of calories from fat, matching carbs. That's a regular adult food, not a diet formula, whatever the front says about weight.
  1. Is a cup a normal cup?

    Yes

    400 kcal a cup, within 1% of the average dry food we list. Weight control here comes from the bag's smaller weight-loss portions, not a lighter kibble.

  2. Is it a high-protein food?

    No

    Lamb and pork lead the story, but protein sits below the average dry food we list and carbs sit above it. Fine for a calm adult.

Feed it to
Healthy adults on a normal routine, and dogs that do better on lamb or pork than on chicken.
Skip it for
Puppies, dogs allergic to egg, fat-sensitive dogs, and owners who want a true low-calorie diet food.
PRICE BY BAG SIZE

What a bag costs

BAG LOWEST PRICE PER LB WHERE
3.5 lb $26.99 $7.71 Amazon
22 lb $109.99 $5.00 Chewy

Prices are from our check on Oct 1. Prices change often; the store’s price at checkout is the one that counts. We may earn a commission on some links.

HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
2.7CUPS
    1,076 kcal296 g

    Calculated from the resting energy formula vets use and this food’s actual calorie density (400 kcal per cup). A starting point to adjust from, not a prescription.

    RECALL HISTORY // NOW FRESH

    No Recalls In Our Record Since 2012

    We have not matched any FDA recall to Now Fresh. We check the feed daily and this page updates when that changes. See the recall log

    OTHER BRANDS // CLOSEST ON THE LABEL

    Similar recipes from other brands

    Other kibble recipes with the closest protein, fat and starch as fed, the way the bag prints them. Prescription diets are left out.

    PRICE PER POUND

    Lower-priced alternative

    Purina One SmartBlend Digestive Health Formula with Real Chicken Dry Dog Food
    Purina $0.58/lb
    Purina One SmartBlend Digestive Health Formula with Real Chicken Dry Dog Food
    PROTEIN25% FAT16% STARCH38%

    $0.58/lb vs $5.00/lb for this recipe. A similar protein, fat and starch profile for less per pound, from the lowest price per pound we have saved for each. Prices change; check before you buy.

    One honest caveat. These figures are what a label will tell us: protein, starch, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a bag. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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