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PRODUCT LINE

Purina Beyond

A line from Purina

RECIPES REVIEWED
13
AVG PROTEIN, DM, KIBBLE
30.2%
AVG STARCH, KIBBLE
35%
FDA RECALLS
6
LINE REVIEW

The Purina Beyond Line, Reviewed

13 recipes, read label by label

Purina Beyond is built around a named meat as the first ingredient, with chicken in all nine kibbles and egg in seven. Every recipe in the data is listed as discontinued.

The kibbles run from 24 to 30 percent protein and 30 to 40 percent estimated starch, as fed. Three are grain free, using cassava root flour and pea starch, and the rest include rice, barley or oatmeal. Seven of nine contain peas or lentils. Lamb, beef and salmon each lead one kibble. Against 1834 kibbles in the catalog, the line averages 26.6 percent protein versus 26.9, 35 percent estimated starch versus 37.4, and 443 kcal versus 395.

The four toppers range from a bone broth with 0.5 percent protein and 100 percent moisture to a beef jerky with 28 percent protein and 22 percent moisture, so their average of 10.6 percent protein against the topper catalog's 18.4 says little on its own. The main kibble trade-off is that protein sits near the catalog average while calories run higher.

A GOOD FIT FOR
  • Owners wanting chicken-based kibble in grain-inclusive or grain-free versions
  • Small dog owners: two small-breed kibbles at 468 and 469 kcal per cup
  • Owners avoiding peas: the lamb and chicken & whole barley kibbles
WORTH KNOWING
  • All 13 recipes in the line are listed as discontinued.
  • Seven of the nine kibbles contain peas or lentils. Only the lamb recipe and the chicken & whole barley recipe do not, and among the toppers only the beef jerky does.
  • Chicken or chicken meal appears in every kibble, including the lamb, beef and salmon recipes, which matters for owners avoiding chicken.

Purina Beyond Kibble 9 recipes

Recipe Protein Fat Starch Kcal / cup First ingredients
Simply Small Dog White Meat Chicken & Egg Recipe 30% 18% 30% 469 Chicken, Chicken Meal, Rice
Puppy Chicken & Oatmeal Recipe 28% 16% 33% 458 Chicken, Chicken Meal, Rice
Simply Farm-Raised Beef, Barley & Cage-Free Egg Recipe 27% 16% 34% 445 Beef, Chicken Meal, Whole Barley
Simply Grain-Free White Meat Chicken & Egg Recipe 27% 16% 34% 439 Chicken, Chicken Meal, Pea Starch
Organic Small Dog Chicken, Egg & Carrot Recipe Natural 27% 17% 33% 468 Organic Chicken, Organic Chicken Meal, Organic Cassava Root Flour
Organic Chicken, Egg & Sweet Potato Recipe Natural Grain-Free 26% 16% 35% 439 Organic Chicken, Organic Chicken Meal, Organic Cassava Root Flour
Superfood Blend Salmon, Egg & Pumpkin Recipe 26% 16% 36% 437 Salmon, Rice, Whole Barley
Simply Pasture-Raised Lamb & Whole Barley Recipe 24% 14% 40% 422 Lamb, Rice, Chicken Meal
Simply Farm-Raised Chicken & Whole Barley Recipe 24% 14% 40% 411 Chicken, Rice, Whole Barley
Line average 26.6% 15.9% 35% 443

All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.

Simply Small Dog White Meat Chicken & Egg Recipe

30% protein · 18% fat · 30% starch · 469 kcal/cup · Adult

Most protein in the lineMost fat in the lineLeast starch in the line

Made for small dogs, this kibble has the most protein and fat and the least estimated starch in the line, at 30, 18 and 30 percent. At 469 kcal per cup, the highest here, it suits small dogs eating small portions, with rice and whole barley as its grains.

We believe this recipe has been discontinued.

Full review of Simply Small Dog White Meat Chicken & Egg Recipe

Puppy Chicken & Oatmeal Recipe

28% protein · 16% fat · 33% starch · 458 kcal/cup · Puppy

The only puppy recipe in the line, it is listed for all breeds and small breeds and uses chicken, chicken meal, rice, oatmeal and barley. At 28 percent protein, 16 percent fat and 458 kcal per cup, it suits owners of growing dogs wanting a grain-inclusive kibble.

We believe this recipe has been discontinued.

Full review of Puppy Chicken & Oatmeal Recipe

Simply Grain-Free White Meat Chicken & Egg Recipe

27% protein · 16% fat · 34% starch · 439 kcal/cup · Adult

This is the grain-free chicken and egg kibble without organic ingredients, built on chicken, chicken meal, pea starch and cassava root flour. With 27 percent protein, 34 percent estimated starch and 439 kcal per cup, it suits owners who want grain free outside the organic recipes.

We believe this recipe has been discontinued.

Full review of Simply Grain-Free White Meat Chicken & Egg Recipe

Organic Small Dog Chicken, Egg & Carrot Recipe Natural

27% protein · 17% fat · 33% starch · 468 kcal/cup · Adult

Made for small dogs with organic chicken, organic cassava root flour and organic pea starch, this is the grain-free alternative to the rice and barley small dog recipe. It has 27 percent protein, 17 percent fat and 468 kcal per cup, suiting small dog owners who want organic ingredients.

We believe this recipe has been discontinued.

Full review of Organic Small Dog Chicken, Egg & Carrot Recipe Natural

Organic Chicken, Egg & Sweet Potato Recipe Natural Grain-Free

26% protein · 16% fat · 35% starch · 439 kcal/cup · Adult

This organic grain-free kibble is the only one here with potato flagged, from sweet potato, alongside organic chicken, cassava root flour and pea starch. At 26 percent protein, 35 percent estimated starch and 439 kcal per cup, it suits owners wanting organic ingredients for a dog of any size.

We believe this recipe has been discontinued.

Full review of Organic Chicken, Egg & Sweet Potato Recipe Natural Grain-Free

Superfood Blend Salmon, Egg & Pumpkin Recipe

26% protein · 16% fat · 36% starch · 437 kcal/cup · Adult

Only kibble here with fish

The only kibble here with fish, it lists salmon first, then rice, whole barley, chicken meal and whole oatmeal, and is sold as a superfood blend with pumpkin. With 26 percent protein and 36 percent estimated starch, it suits owners wanting a salmon-led recipe with grain.

We believe this recipe has been discontinued.

Full review of Superfood Blend Salmon, Egg & Pumpkin Recipe

Simply Pasture-Raised Lamb & Whole Barley Recipe

24% protein · 14% fat · 40% starch · 422 kcal/cup · Adult

Only kibble here with lamb

The only kibble here with lamb, it lists lamb first, followed by rice, chicken meal and whole barley, and has no peas or lentils. With 24 percent protein and 40 percent estimated starch, it suits owners wanting a lamb-led, grain-inclusive kibble who are fine with chicken meal.

We believe this recipe has been discontinued.

Full review of Simply Pasture-Raised Lamb & Whole Barley Recipe

Simply Farm-Raised Chicken & Whole Barley Recipe

24% protein · 14% fat · 40% starch · 411 kcal/cup · Adult

Fewest calories in the line

This kibble has the fewest calories in the line at 411 kcal per cup and is the only one with chicken as its sole animal protein, with no egg, peas or lentils. With 24 percent protein and 40 percent estimated starch, it suits owners wanting a plainer chicken and barley recipe.

We believe this recipe has been discontinued.

Full review of Simply Farm-Raised Chicken & Whole Barley Recipe

Purina Beyond Toppers 4 recipes

Recipe Protein Fat Moisture Kcal / kg First ingredients
Mixers+ Protein Boost Beef Jerky Recipe 28% 9% 22% 3,191 Beef, Dried Chicken, Glycerin
Pacific Tuna Recipe 7% 0.1% 92% 384 Tuna Broth, Tuna, Carrots
Alaskan Salmon Recipe 7% 0.1% 92% 439 Salmon Broth, Salmon, Broccoli
Mixers+ Immune Support Chicken Bone Broth 0.5% 0% 100% 33 Chicken Bone Broth, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Thiamine Mononitrate (Vitamin B-1), Calcium Pantothenate (Vitamin B-5), Pyridoxine Hydrochloride (Vitamin B-6), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Vitamin A Supplement, Folic Acid (Vitamin B-9), Vitamin D-3 Supplement, Biotin (Vitamin B-7)]
Line average 10.6% 2.3% 76.5% 1,012

All figures as fed, from the guaranteed analysis on each label. Wet food is mostly water, so compare it with other wet food only. Highest in the line is marked in bold, lowest in italics.

Mixers+ Protein Boost Beef Jerky Recipe

28% protein · 9% fat · 33.5% starch · 3,191 kcal/kg · Adult

Most protein in the lineMost fat in the lineMost calories in the line

This jerky topper leads with beef and dried chicken and has the most protein, fat and calories in the line, at 28 percent protein and 3191 kcal per kg. It is the only topper with dried peas and suits owners wanting a dense, chewy mix-in.

We believe this recipe has been discontinued.

Full review of Mixers+ Protein Boost Beef Jerky Recipe

Pacific Tuna Recipe

7% protein · 0.1% fat · 22 kcal/pouch · Adult

One of two fish toppers, this one lists tuna broth and tuna first and is the only topper here with sweet potato, a fact for owners who avoid potato. At 92 percent moisture and 22 kcal per pouch, it suits adding flavor to a meal with few added calories.

We believe this recipe has been discontinued.

Full review of Pacific Tuna Recipe

Alaskan Salmon Recipe

7% protein · 0.1% fat · 25 kcal/pouch · Adult

This fish topper lists salmon broth, salmon, broccoli and tomato, with no grain, peas, lentils or potato flagged. With 7 percent protein and 25 kcal per pouch, it suits owners who want a fish pour-over without the sweet potato found in the tuna version.

We believe this recipe has been discontinued.

Full review of Alaskan Salmon Recipe

Mixers+ Immune Support Chicken Bone Broth

0.5% protein · 0% fat · 1 kcal/pouch · Adult

Least protein in the lineLeast fat in the lineFewest calories in the line

Sold for immune support, this chicken bone broth adds a vitamin blend and has the least protein, fat and calories in the line, at 0.5 percent protein and 1 kcal per pouch. It suits owners who want to add moisture and flavor with almost no calories.

We believe this recipe has been discontinued.

Full review of Mixers+ Immune Support Chicken Bone Broth

Questions About Purina Beyond

Is Purina Beyond grain free?

Only part of the line. Three kibbles are grain free: Simply Grain-Free White Meat Chicken & Egg, Organic Small Dog Chicken, Egg & Carrot, and Organic Chicken, Egg & Sweet Potato. The other kibbles include rice, barley or oatmeal, and none of the four toppers have grain flagged.

Which Purina Beyond recipe has the most protein?

Among kibbles, Simply Small Dog White Meat Chicken & Egg has the most at 30 percent, along with 18 percent fat. Among toppers, Mixers+ Protein Boost Beef Jerky leads at 28 percent protein.

Is Purina Beyond discontinued?

Yes. All 13 recipes in the data, including the nine kibbles such as Simply Farm-Raised Chicken & Whole Barley and the four toppers such as Alaskan Salmon Recipe, are listed as discontinued.

All recipes

13 foods matched · newest first
DEEP DIVE

Inside The Purina Beyond Range

Across 13 recipes we review

Protein is close to the average kibble we review (30.2% on a dry matter basis).

Starch is lower than average, at 35% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

54% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,205 foods we review

Protein, dry matter 30% 27% to 34%
15%site avg 30%50%
Fat, dry matter 18% 16% to 21%
5%site avg 18%30%
Starch, as fed 35% 30% to 40%
10%site avg 37%60%
Kcal per cup 443 411 to 469
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Chicken 77% 56%
Egg 54% 31%
Fish 23% 34%
Beef 15% 20%
Lamb 8% 14%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 69% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • Adult12
  • Puppy1
BREED SIZE
  • All Breeds13
  • Small Breed3
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)7
RECALL HISTORY // PURINA

6 FDA Recalls On Record

MAR 10, 2023
POTENTIALLY ELEVATED VITAMIN D

EL Elemental dry dog food, two additional lots (expansion)

FEB 8, 2023
POTENTIALLY ELEVATED VITAMIN D

EL Elemental prescription dry dog food (8 lb, 20 lb)

NOV 30, 2022
LABELING ERROR (FDA POSTED 2022-12-02)

PPVD EN Gastroenteric Low Fat wet dog food 13.4 oz cans (contained Purina ONE True Instinct Turkey & Venison)

MAR 9, 2016
MAY NOT CONTAIN RECOMMENDED LEVELS OF ADDED VITAMINS AND MINERALS

Beneful Prepared Meals, Beneful Chopped Blends and Pro Plan Savory Meals 10 oz wet dog food tubs, Best Before Jun-Aug 2017

AUG 30, 2013
POTENTIAL SALMONELLA

Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult dry dog food, limited bags

JAN 9, 2013
TRACE ANTIBIOTIC RESIDUE NOT APPROVED IN US (NYSDAM TESTING)

All Waggin' Train and Canyon Creek Ranch dog treats (chicken jerky) sold in US (market withdrawal)

See the recall log

NO LONGER SOLD

13 Discontinued Recipes

We keep reviews of discontinued recipes online, each with suggested replacements, because bags stay on shelves and in pantries for months.

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