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Ingredient file // Named animal protein

Natural Salmon Flavor

A flavoring derived from salmon, applied to improve taste.

Our read // In our catalog

In 1 of every 641 foods we track

Share of foods that list it

<1%

5 of the 3,204 foods with an ingredient list on file, from 4 brands. All dry dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 9. In the top five of 0 foods, so it is usually a supporting ingredient.

Top five List position, heaviest first

Above the salt

100%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $2.57
All foods $3.25

Median of the cheapest bag price across 4 priced foods, 21% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

40%

of the foods that list it are from Nulo. 4 brands use it in total.

What it is

Why it turns up in dog food

  • Raises palatability. Contributes flavor rather than measurable nutrition.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Nulo 2 / 117
  2. Diamond Care 1 / 4
  3. Diamond 1 / 30
  4. NutriSource 1 / 91

Foods that list it / all the brand's recipes we track.

Usually listed with, share of the foods that list it

  1. Peas 80%
  2. Mixed Tocopherols 80%
  3. Calcium Carbonate 80%
  4. Canola Oil 60%
  5. Salmon 60%
  6. Pea Flour 40%
  7. Hydrolyzed Salmon 40%
  8. Flaxseed 40%
  9. Dried Tomato Pomace 40%
  10. Salmon Oil 40%
  11. Dicalcium Phosphate 40%
  12. Citric Acid 40%

On the shelf

Foods that list Natural Salmon Flavor

5 foods in our catalog list it, highest on the label first.

An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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