Pure Balance sorts its food into two lines. Pro+ is the broad one, with 12 recipes split evenly between kibble and wet food. It is built mostly on chicken, with grains and peas, and also uses egg, fish, turkey, beef and pork across its recipes. It covers puppies, adults and seniors, with recipes made for small breeds, large breeds, weight control and active dogs. Wild & Free is a single grain-free kibble with fish as its animal protein, sold for all life stages.
The two kibble lines look close on the label. Pro+ kibble averages 24.6% protein and 40.8% estimated starch as fed, against 24% protein and 40% starch for Wild & Free. Both sit below the catalog kibble average of 26.9% protein and above its 37.4% starch. Wild & Free carries more fat, at 15% versus 12.7%. Pro+ wet food averages 7.2% protein, under the 8.3% wet catalog average.
Average kibble, as fed
Pure Balance Pro+ is a 12-recipe line split evenly between kibble and wet food, built mostly on chicken with grains and peas. It covers puppies, adults and seniors, plus recipes made for small breeds, large breeds, weight control and active dogs.
A good fit for: Owners who want grain-inclusive kibble and wet food; Households feeding puppies, adults and seniors from one line
Read the Pro+ reviewAverage kibble, as fed
Read the Wild & Free review
Protein is close to the average kibble we review (28.2% on a dry matter basis).
100% of recipes lead with a meat, fish or egg ingredient (89% across the site).
29% of recipes are grain-free.
this range, lowest to highest its average average of all 3,205 foods we review
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
These are not unsafe. They are listed because readers ask about them.
Pure Balance is a Walmart private label brand of dog and cat food sold exclusively through Walmart. Its lines include the vet-formulated Pro+ range and the grain-free Wild & Free range, and Walmart describes Pro+ as priced lower than similar premium pet foods. 1, 2
Walmart launched Pure Balance on August 14, 2012 as its first ultra-premium dry dog food, starting with Chicken & Brown Rice and Lamb & Brown Rice recipes in more than 2,900 stores. On May 3, 2021, Walmart added Pure Balance PRO+, a vet-formulated line with five dry dog formulas and four cat formulas. 3, 1
Petful reports that it found no Pure Balance recalls on record. 4
Researched from the sources above. Spotted something out of date? Tell us.
Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Pure Balance has never had one. See the recall log
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