Pure Balance Pro+ Performance for Active Dogs, Beef & Chicken Recipe Can Wet Dog Food
Wet food, complete and balanced for all life stages. With the water taken out it is 32% protein and 27% fat.
- Complete & balanced for all life stages (AAFCO, on the label)
- 78% water
Ingredient Wiki
Beef
The clean flesh of cattle, used fresh. Like all fresh meats it is mostly water before cooking.
Chicken
The clean flesh of the chicken, with or without skin, used fresh. Roughly 70% of its weight is water, most…
Beef Broth
The liquid produced by simmering beef, used to add moisture and flavor.
Water Sufficient for Processing
Water added to a recipe so it can be mixed, cooked and canned, as distinct from moisture native to the…
Beef Liver
The liver of cattle, an organ meat.
Our read The ingredients
Meaty, fat-heavy recipe with ordinary skin and coat oils
Signature feature
Skin & coat support
Vet formulated for healthy skin & coat and immune support
What it is Sunflower oil, fish oil and ground flaxseed, 12th to 14th on the list, just ahead of cellulose and two gums. They supply the omega-6 and omega-3 fats skin relies on.
Our grade
- Marketing
- Modest
- Meaningful
Sunflower oil's linoleic acid is what keeps skin and coat in order, and nearly every complete food covers it. Fish oil adds some omega-3, a small extra rather than a therapeutic dose.
Modest Real, but smaller than the pack makes it sound.
Barley, brown rice and oatmeal, the healthy grains on the can, sit sixth to eighth, yet carbs stay at about a third of the wet food average.
- 6 barley
- 7 brown rice
- 8 oatmeal
- 18 Salt
What’s in the can
- First meat
- Beef, first on the list. Named meats near the top: Beef, chicken and beef liver.
- Thickeners and binders
- guar gum, cassia gum and xanthan gum. They give the food its texture and hold pieces together. Normal in wet food; starches and flours also add carbohydrate.
- Added color
- None listed.
- Flagged additives
- None from our list.
Guaranteed
Analysis
As printed on the can, measured “as fed”
- Crude Protein (min.)
- 7.0%
- Crude Fat (min.)
- 6.0%
- Crude Fiber (max.)
- 1.5%
- Moisture (max.)
- 78.0%
Does something here not match the can? Report a problem
Full Ingredient
Declaration
Exactly as the can prints it, heaviest first
Beef, chicken, beef broth, water sufficient for processing, beef liver, barley, brown rice, oatmeal, pea protein, dried plain beet pulp, guar gum, sunflower oil, fish oil (preserved with mixed tocopherols), ground flaxseed, powdered cellulose, cassia gum, xanthan gum, salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., potassium chloride, blueberries, cranberries, minerals (zinc amino acid chelate, iron amino acid chelate, copper amino acid chelate, manganese amino acid chelate, sodium selenite, cobalt amino acid chelate, potassium iodide), inulin, vitamins (Vitamin E supplement, thiamine mononitrate, niacin supplement, d-calcium pantothenate, vitamin A supplement, riboflavin supplement, biotin, vitamin B12 supplement, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), choline chloride, dl-methionine, yucca schidigera extract, l-ascorbyl-2-polyphosphate (source of ascorbic acid)
Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.
Wet food is mostly water, so the label’s percentages look small next to kibble. Taking the water out is the only fair way to compare it with other foods.
| NUTRIENT | ON THE LABEL | WATER OUT | WET FOOD MEDIAN |
|---|---|---|---|
| PROTEIN | 7.0% | 31.8% | 43.2% |
| FAT | 6.0% | 27.3% | 22.2% |
| FIBER | 1.5% | 6.8% | - |
| CARBS (EST.) | - | 25.0% | - |
Carbohydrate is not on any label: it is what is left after protein, fat, fiber, water and an assumed 2% ash.
Our read The label
A fat-forward working dog can, light on starch
25g
-
Where do the calories come from?
Mostly fat
About 63% of the calories come from fat and 30% from protein. That fits endurance work, where fat is the main fuel.
-
Is it a high-protein food?
No
Protein runs below the 42% dry basis average for the wet foods we list. The Performance name rests on fat, not protein.
- Feed it to
- Active and working dogs, and lean dogs that need dense calories built on beef and chicken.
- Skip it for
- Dogs with pancreatitis or on a low-fat diet, less active dogs prone to weight gain, and beef or chicken allergies.
No Recalls In Our Record Since 2012
We have not matched any FDA recall to Pure Balance. We check the feed daily and this page updates when that changes. See the recall log
Other Flavors
Protein with the water taken out, read the same way.
Similar recipes from other brands
Other wet food recipes with the closest protein, fat and moisture as fed, the way the label prints them. Prescription diets are left out.
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