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Ingredient file // Named animal protein

Chicken Flavor

A flavoring derived from chicken, applied to improve taste.

Chicken Flavor

Our read // In our catalog

In 1 of every 32 foods we track

Share of foods that list it

3%

100 of the 3,204 foods with an ingredient list on file, from 18 brands. 81 dry dog food, 17 dog food topper, 2 wet dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 9.5. In the top five of 6 foods, so it is usually a supporting ingredient.

Top five List position, heaviest first

Above the salt

97%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $4.04
All foods $3.25

Median of the cheapest bag price across 70 priced foods, 24% above the catalog. The price is the food's, not the ingredient's.

Who leans on it

17%

of the foods that list it are from Stella & Chewy's. 18 brands use it in total.

What it is

Why it turns up in dog food

  • Included to make food more appealing, which helps fussy dogs eat consistently. It contributes flavor rather than measurable nutrition.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Stella & Chewy's 17 / 85
  2. Tiki Dog 12 / 30
  3. NutriSource 12 / 91
  4. The Honest Kitchen 9 / 36
  5. Acana 9 / 23
  6. Orijen 8 / 25
  7. INABA 8 / 11
  8. Nulo 5 / 117
  9. Go! Solutions 5 / 46
  10. Eukanuba 4 / 35

Foods that list it / all the brand's recipes we track.

Plus 8 more brands.

Amazon best sellers that list it

  1. #71 The Honest Kitchen Whole Grain Chicken & Oat Recipe Whole Food Clusters Dry Dog Food

Rank on Amazon's dog food best seller list, checked October 2026.

Usually listed with, share of the foods that list it

  1. Chicken 72%
  2. Chicken Fat 60%
  3. Chicken Meal 51%
  4. Mixed Tocopherols 37%
  5. Chicken Liver 34%
  6. Peas 30%
  7. Flaxseed 28%
  8. Turkey 28%
  9. Oatmeal 23%
  10. Barley 22%
  11. Lentils 21%
  12. Citric Acid 19%

On the shelf

Foods that list Chicken Flavor

100 foods in our catalog list it. These 60 list it highest on the label.

Inaba Churu Meal Chicken Recipe Grain-Free Dog Food TopperINABAInaba Churu Meal Chicken Recipe Grain-Free Dog Food TopperTopper // No. 4 on the labelInaba Churu Meal Chicken with Beef Recipe Grain-Free Dog Food TopperINABAInaba Churu Meal Chicken with Beef Recipe Grain-Free Dog Food TopperTopper // No. 4 on the labelZignature Inception Chicken Recipe Food Can Wet Dog FoodZignatureZignature Inception Chicken Recipe Food Can Wet Dog FoodWet // No. 4 on the labelEukanuba Breed Specific Adult German Shepherd Dry Dog FoodEukanubaEukanuba Breed Specific Adult German Shepherd Dry Dog FoodDry // No. 5 on the labelPurina Beneful (Freshly Prepared Toppers and Bone Broths) Beneful Freshly Prepared Toppers Beef Recipe Dog Food TopperPurinaPurina Beneful (Freshly Prepared Toppers and Bone Broths) Beneful Freshly Prepared Toppers Beef Recipe Dog Food TopperTopper // No. 6 on the labelStella & Chewy’s Raw Coated Kibble Wild Red Raw Coated Wholesome Grains Prairie Recipe Dry Dog FoodStella & Chewy'sStella & Chewy’s Raw Coated Kibble Wild Red Raw Coated Wholesome Grains Prairie Recipe Dry Dog FoodDry // No. 6 on the labelStella & Chewy’s Wild Red Grain Free Puppy Food: Whole Prey Prairie Poultry Recipe, Raw Coated Dry Dog FoodStella & Chewy'sStella & Chewy’s Wild Red Grain Free Puppy Food: Whole Prey Prairie Poultry Recipe, Raw Coated Dry Dog FoodDry // No. 6 on the labelStella & Chewy’s Wild Red Grain Free : Whole Prey Prairie Poultry Recipe, Raw Coated/Raw Blend Dry Dog FoodStella & Chewy'sStella & Chewy’s Wild Red Grain Free : Whole Prey Prairie Poultry Recipe, Raw Coated/Raw Blend Dry Dog FoodDry // No. 6 on the labelTiki Dog Aloha Petites Flavor Booster Tuna Bisque Dog Food TopperTiki DogTiki Dog Aloha Petites Flavor Booster Tuna Bisque Dog Food TopperTopper // No. 6 on the labelTiki Dog Aloha Petites Flavor Booster Pork Bisque Dog Food TopperTiki DogTiki Dog Aloha Petites Flavor Booster Pork Bisque Dog Food TopperTopper // No. 6 on the labelNutriSource PureVita Chicken & Brown Rice Entree Dry Dog FoodNutriSourceNutriSource PureVita Chicken & Brown Rice Entree Dry Dog FoodDry // No. 6 on the labelNutriSource Senior Chicken & Rice Recipe Dry Dog FoodNutriSourceNutriSource Senior Chicken & Rice Recipe Dry Dog FoodDry // No. 6 on the label
Show 48 more
Inaba Churu Meal Chicken with Cheese Recipe Grain-Free Dog Food TopperINABAInaba Churu Meal Chicken with Cheese Recipe Grain-Free Dog Food TopperTopper // No. 5 on the labelInaba Churu Meal Chicken with Pumpkin Recipe Grain-Free Dog Food TopperINABAInaba Churu Meal Chicken with Pumpkin Recipe Grain-Free Dog Food TopperTopper // No. 5 on the labelTiki Dog Aloha Petites Flavor Booster Chicken Bisque Dog Food TopperTiki DogTiki Dog Aloha Petites Flavor Booster Chicken Bisque Dog Food TopperTopper // No. 6 on the labelTiki Dog Aloha Petites Flavor Booster Beef Bisque Dog Food TopperTiki DogTiki Dog Aloha Petites Flavor Booster Beef Bisque Dog Food TopperTopper // No. 6 on the labelTiki Dog Aloha Petites Flavor Booster Salmon Bisque Grain-Free Dog Food TopperTiki DogTiki Dog Aloha Petites Flavor Booster Salmon Bisque Grain-Free Dog Food TopperTopper // No. 6 on the labelTiki Dog Aloha Petites Flavor Booster Lamb Bisque Grain-Free Dog Food TopperTiki DogTiki Dog Aloha Petites Flavor Booster Lamb Bisque Grain-Free Dog Food TopperTopper // No. 6 on the labelTiki Dog Aloha Petites Flavor Booster Duck Bisque Grain-Free Dog Food TopperTiki DogTiki Dog Aloha Petites Flavor Booster Duck Bisque Grain-Free Dog Food TopperTopper // No. 6 on the labelEukanuba Breed Specific Adult Labrador Retriever Dry Dog FoodEukanubaEukanuba Breed Specific Adult Labrador Retriever Dry Dog FoodDry // No. 6 on the labelStella & Chewy’s Wide Open Prairie Recipe with Cage-Free Chicken Grain-Free Dry Dog FoodStella & Chewy'sStella & Chewy’s Wide Open Prairie Recipe with Cage-Free Chicken Grain-Free Dry Dog FoodDry // No. 7 on the labelStella & Chewy’s Cage-Free Chicken Raw Coated Kibble for Small Breeds Grain-Free Dry Dog FoodStella & Chewy'sStella & Chewy’s Cage-Free Chicken Raw Coated Kibble for Small Breeds Grain-Free Dry Dog FoodDry // No. 7 on the labelStella & Chewy’s Cage-Free Chicken & Ancient Grains Recipe for Small Breed Dogs Dry Dog FoodStella & Chewy'sStella & Chewy’s Cage-Free Chicken & Ancient Grains Recipe for Small Breed Dogs Dry Dog FoodDry // No. 7 on the labelStella & Chewy’s Cage-Free Chicken & Ancient Grains Recipe Dry Dog FoodStella & Chewy'sStella & Chewy’s Cage-Free Chicken & Ancient Grains Recipe Dry Dog FoodDry // No. 7 on the labelNutriSource Large Breed Lamb Meal & Rice Recipe Dry Dog FoodNutriSourceNutriSource Large Breed Lamb Meal & Rice Recipe Dry Dog FoodDry // No. 7 on the labelEukanuba Breed Specific Adult Rottweiler Dry Dog FoodEukanubaEukanuba Breed Specific Adult Rottweiler Dry Dog FoodDry // No. 7 on the labelThe Honest Kitchen Whole Grain Chicken & Oat Recipe Whole Food Clusters Dry Dog FoodThe Honest KitchenThe Honest Kitchen Whole Grain Chicken & Oat Recipe Whole Food Clusters Dry Dog FoodDry // No. 8 on the labelNulo MedalSeries Limited+ MedalSeries Limited Ingredient Diet Chicken Recipe Grain-Free Dry Dog FoodNuloNulo MedalSeries Limited+ MedalSeries Limited Ingredient Diet Chicken Recipe Grain-Free Dry Dog FoodDry // No. 8 on the labelTiki Dog Aloha Petites Lamb Luau Grain-Free Dry Dog FoodTiki DogTiki Dog Aloha Petites Lamb Luau Grain-Free Dry Dog FoodDry // No. 8 on the labelTiki Dog Aloha Petites Chicken Luau Grain-Free Dry Dog FoodTiki DogTiki Dog Aloha Petites Chicken Luau Grain-Free Dry Dog FoodDry // No. 8 on the labelStella & Chewy’s Cage-Free Chicken Raw Coated Kibble Grain-Free Dry Dog FoodStella & Chewy'sStella & Chewy’s Cage-Free Chicken Raw Coated Kibble Grain-Free Dry Dog FoodDry // No. 8 on the labelNutriSource Lamb Meal & Rice Recipe Dry Dog FoodNutriSourceNutriSource Lamb Meal & Rice Recipe Dry Dog FoodDry // No. 8 on the labelNutriSource Adult Chicken & Rice Recipe Dry Dog FoodNutriSourceNutriSource Adult Chicken & Rice Recipe Dry Dog FoodDry // No. 8 on the labelThe Honest Kitchen Whole Grain Chicken & Oat Recipe Whole Food Clusters Puppy Blend Dry Dog FoodThe Honest KitchenThe Honest Kitchen Whole Grain Chicken & Oat Recipe Whole Food Clusters Puppy Blend Dry Dog FoodDry // No. 8 on the labelThe Honest Kitchen Whole Grain Chicken & Oat Recipe Whole Food Clusters Small Breed Blend Dry Dog FoodThe Honest KitchenThe Honest Kitchen Whole Grain Chicken & Oat Recipe Whole Food Clusters Small Breed Blend Dry Dog FoodDry // No. 8 on the labelGo! Solutions Skin + Coat Care Chicken Recipe Dry Dog FoodGo! SolutionsGo! Solutions Skin + Coat Care Chicken Recipe Dry Dog FoodDry // No. 8 on the labelGo! Solutions Skin + Coat Care Grain-Free Chicken Recipe Dry Dog FoodGo! SolutionsGo! Solutions Skin + Coat Care Grain-Free Chicken Recipe Dry Dog FoodDry // No. 8 on the labelEukanuba Breed Specific Adult Boxer Dry Dog FoodEukanubaEukanuba Breed Specific Adult Boxer Dry Dog FoodDry // No. 8 on the labelBrutus Broth Brutus Bone Broth for Dogs - Chicken Dog Food TopperBrutus BrothBrutus Broth Brutus Bone Broth for Dogs - Chicken Dog Food TopperTopper // No. 9 on the labelThe Honest Kitchen Whole Food Clusters Grain Free Chicken Protein Plus Clusters Dry Dog FoodThe Honest KitchenThe Honest Kitchen Whole Food Clusters Grain Free Chicken Protein Plus Clusters Dry Dog FoodDry // No. 9 on the labelNulo MedalSeries Weight Management Chicken & Sweet Potato Recipe Grain-Free Dry Dog FoodNuloNulo MedalSeries Weight Management Chicken & Sweet Potato Recipe Grain-Free Dry Dog FoodDry // No. 9 on the labelThe Honest Kitchen Whole Grain Lamb Clusters Dry Dog FoodThe Honest KitchenThe Honest Kitchen Whole Grain Lamb Clusters Dry Dog FoodDry // No. 9 on the labelStella & Chewy’s Raw Coated Wholesome Grains Chicken Pumpkin & Quinoa Puppy Dry Dog FoodStella & Chewy'sStella & Chewy’s Raw Coated Wholesome Grains Chicken Pumpkin & Quinoa Puppy Dry Dog FoodDry // No. 9 on the labelTiki Dog Aloha Petites Fish Luau Grain-Free Dry Dog FoodTiki DogTiki Dog Aloha Petites Fish Luau Grain-Free Dry Dog FoodDry // No. 9 on the labelTiki Dog Aloha Petites Duck Luau Grain-Free Dry Dog FoodTiki DogTiki Dog Aloha Petites Duck Luau Grain-Free Dry Dog FoodDry // No. 9 on the labelStella & Chewy’s Chicken Recipe with Pumpkin & Quinoa Raw Coated Kibble Wholesome Grains Dry Dog FoodStella & Chewy'sStella & Chewy’s Chicken Recipe with Pumpkin & Quinoa Raw Coated Kibble Wholesome Grains Dry Dog FoodDry // No. 9 on the labelStella & Chewy’s Cage-Free Raw Blend Kibble Grain-Free Dry Dog FoodStella & Chewy'sStella & Chewy’s Cage-Free Raw Blend Kibble Grain-Free Dry Dog FoodDry // No. 9 on the labelNutriSource Grain-Free Large Breed Lamb Meal & Peas Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Large Breed Lamb Meal & Peas Recipe Dry Dog FoodDry // No. 9 on the labelNutriSource Performance Chicken & Rice Recipe Dry Dog FoodNutriSourceNutriSource Performance Chicken & Rice Recipe Dry Dog FoodDry // No. 9 on the labelNutriSource Turkey & Rice Recipe Dry Dog FoodNutriSourceNutriSource Turkey & Rice Recipe Dry Dog FoodDry // No. 9 on the labelInaba Churu Sprinkles Chicken Recipe Grain-Free Dog Food TopperINABAInaba Churu Sprinkles Chicken Recipe Grain-Free Dog Food TopperTopper // No. 10 on the labelAbound All Life Stages Chicken & Brown Rice Dry Dog FoodAboundAbound All Life Stages Chicken & Brown Rice Dry Dog FoodDry // No. 10 on the labelNulo MedalSeries Senior Chicken & Lentils Recipe Grain-Free Dry Dog FoodNuloNulo MedalSeries Senior Chicken & Lentils Recipe Grain-Free Dry Dog FoodDry // No. 10 on the labelNulo MedalSeries Chicken & Peas Recipe Grain-Free Dry Dog FoodNuloNulo MedalSeries Chicken & Peas Recipe Grain-Free Dry Dog FoodDry // No. 10 on the labelNulo MedalSeries Puppy Chicken & Sweet Potato Recipe Grain-Free Dry Dog FoodNuloNulo MedalSeries Puppy Chicken & Sweet Potato Recipe Grain-Free Dry Dog FoodDry // No. 10 on the labelStella & Chewy’s SuperBlends Chicken & Salmon Dry Puppy Food: Raw Coated Oven Baked Kibble with Superfoods, Antioxidants & Probiotics Dry Dog FoodStella & Chewy'sStella & Chewy’s SuperBlends Chicken & Salmon Dry Puppy Food: Raw Coated Oven Baked Kibble with Superfoods, Antioxidants & Probiotics Dry Dog FoodDry // No. 10 on the labelStella & Chewy’s SuperBlends Chicken & Duck : Raw Coated Oven Baked Kibble with Superfoods, Antioxidants & Probiotics Dry Dog FoodStella & Chewy'sStella & Chewy’s SuperBlends Chicken & Duck : Raw Coated Oven Baked Kibble with Superfoods, Antioxidants & Probiotics Dry Dog FoodDry // No. 10 on the labelThe Honest Kitchen Whole Grain Turkey & Chicken Essential Clusters Dry Dog FoodThe Honest KitchenThe Honest Kitchen Whole Grain Turkey & Chicken Essential Clusters Dry Dog FoodDry // No. 10 on the labelStella & Chewy’s Cage-Free Chicken Raw Coated Kibble Puppy Grain-Free Dry Dog FoodStella & Chewy'sStella & Chewy’s Cage-Free Chicken Raw Coated Kibble Puppy Grain-Free Dry Dog FoodDry // No. 10 on the labelThe Honest Kitchen Grain-Free Chicken Recipe Whole Food Clusters Puppy Blend Dry Dog FoodThe Honest KitchenThe Honest Kitchen Grain-Free Chicken Recipe Whole Food Clusters Puppy Blend Dry Dog FoodDry // No. 10 on the label

Leaving it out

Foods without chicken

For owners who skip chicken: popular dry foods priced like the ones that list it ($2.86 to $5.72 per lb), with no chicken on the label.

Purina Pro Plan Adult Sensitive Skin & Stomach Small Breed Formula Dry Dog FoodPurinaPurina Pro Plan Adult Sensitive Skin & Stomach Small Breed Formula Dry Dog FoodDry // $3.41 per lbOpen Farm Wild Caught Salmon with Ancient Grains Dry Dog FoodOpen FarmOpen Farm Wild Caught Salmon with Ancient Grains Dry Dog FoodDry // $4.05 per lbNatural Balance L.I.D. Limited Ingredient Diets Grain-Free Salmon & Sweet Potato Dry Dog FoodNatural BalanceNatural Balance L.I.D. Limited Ingredient Diets Grain-Free Salmon & Sweet Potato Dry Dog FoodDry // $3.04 per lbPurina Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula Dry Dog FoodPurinaPurina Pro Plan Adult Sensitive Skin & Stomach Lamb & Oatmeal Formula Dry Dog FoodDry // $3.23 per lbFromm Four-Star Beef Frittata Veg® Recipe Grain-Free Dry Dog FoodFrommFromm Four-Star Beef Frittata Veg® Recipe Grain-Free Dry Dog FoodDry // $3.68 per lbZignature Original Lamb Formula with Probiotics Grain-Free Dry Dog FoodZignatureZignature Original Lamb Formula with Probiotics Grain-Free Dry Dog FoodDry // $3.32 per lbNatural Balance L.I.D. Limited Ingredient Diets Lamb & Brown Rice Dry Dog FoodNatural BalanceNatural Balance L.I.D. Limited Ingredient Diets Lamb & Brown Rice Dry Dog FoodDry // $3.04 per lbBlue Basics Limited Ingredient Diet Small Breed Adult Dog Grain-Free Lamb and Potato Recipe Dry Dog FoodBlueBlue Basics Limited Ingredient Diet Small Breed Adult Dog Grain-Free Lamb and Potato Recipe Dry Dog FoodDry // $4.09 per lb

Checked against the ingredient list we store for each food. Labels change, so read the bag before you buy.

On labels as

Other names for this

Manufacturers do not all use the same wording. These all mean the same thing.

Natural Chicken Flavor
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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