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Purina ONE True Instinct Tender Cuts Beef & Salmon Wet Dog Food

Wet food in 12.8 oz servings, complete and balanced for adult dogs. With the water taken out it is 55% protein and 18% fat, and each serving carries 380 kcal.

  • Complete & balanced for adult dogs (AAFCO, on the label)
  • Chunks
  • 12.8 oz serving
  • 80% water
Protein is 55.0% once the water is taken out, above the wet food median of 43%. The label prints 11.0% because that figure includes the water. One serving carries 380 kcal and about 10.2 oz of water.
PROTEIN, WATER OUT
55.0%
KCAL / SERVING
380
SERVINGS A DAY*
2.8
COST A DAY*
$6.74

*For a 45 lb adult dog on this food alone. Set your own dog.

Compare With Another Food

Ingredient Wiki

FIRST 5 OF 13 COMPONENTS

Our read The ingredients

Beef leads, but salmon trails the plant proteins

Signature feature

Wild-caught salmon

With real beef & wild-caught salmon

Purina says

What it is Salmon is part of the meat blend that forms the cuts, 7th of 13 ingredients. Chicken, wheat gluten, soy flour and liver all outweigh it.

Our grade

  1. Marketing
  2. Modest
  3. Meaningful

Wild-caught is a sourcing detail, not a nutrition one. At 7th, salmon adds some protein and variety, but too little to make this a fish food or a meaningful fish oil source.

Modest Real, but smaller than the pack makes it sound.

Chicken, wheat gluten and soy flour sit 3rd to 5th, ahead of the salmon. Dogs avoiding chicken, wheat or soy should pass, whatever the front says.

  • 3 chicken
  • 4 wheat gluten
  • 5 soy flour
READING THE LIST

What’s in the serving

First ingredient
Beef broth, there for moisture. Almost every wet food opens with water or broth; what follows it is the recipe.
First meat
beef, second on the list. Named meats near the top: beef and chicken.
Thickeners and binders
wheat gluten, guar gum and locust bean gum. They give the food its texture and hold pieces together. Normal in wet food; starches and flours also add carbohydrate.
Added color
None listed.
Flagged additives
None from our list.

Guaranteed
Analysis

As printed on the serving, measured “as fed”

Calories
1,047 kcal/kg
Crude Protein (min.)
11.0%
Crude Fat (min.)
3.5%
Crude Fiber (max.)
1.5%
Moisture (max.)
80.0%

380 kcal per 12.8 oz serving, worked out from the kcal/kg figure and the serving size.

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NUTRITION WITH THE WATER TAKEN OUT

Wet food is mostly water, so the label’s percentages look small next to kibble. Taking the water out is the only fair way to compare it with other foods.

NUTRIENT ON THE LABEL WATER OUT WET FOOD MEDIAN
PROTEIN 11.0% 55.0% 43.2%
FAT 3.5% 17.5% 22.2%
FIBER 1.5% 7.5% -
CARBS (EST.) - 10.0% -

Carbohydrate is not on any label: it is what is left after protein, fat, fiber, water and an assumed 2% ash.

AMONG 866 WET FOODS
Protein, water out
55%
Higher than 93%. Median 43%.
Calories
1,047 kcal/kg
Richer than 59%. Median 989 kcal/kg.
Water
80%
Wetter than 51%. Median 78%.
Price per 1,000 kcal
$6.26
Pricier than 16%. Median $10.36.

Our read The label

Protein-heavy and starch-light, with plant protein help

The number

56%

Share of calories from protein on a dry basis; fat supplies the rest. Almost nothing comes from starch, unusual even for wet food.
  1. Is it a high-protein food?

    Yes

    About 13 points more protein, dry basis, than the average wet food we list. Wheat gluten and soy flour supply part of that, not only meat.

  2. Is it a meal?

    Yes, for adults

    Purina sells it as full nutrition for adult dogs, so it works alone or spooned over kibble. It is not built for puppies.

Feed it to
Healthy adults that do fine on beef, chicken, wheat and soy, and owners who want a high-protein wet meal or topper.
Skip it for
Puppies, dogs allergic to chicken, wheat or soy, and dogs on a low-fat diet or with a history of pancreatitis.
PRICE BY PACK SIZE

What a serving costs

SIZE LOWEST PRICE PER LB WHERE
12.8 oz $2.38 $2.97 Walmart

Prices are from our check on Oct 1. Prices change often; the store’s price at checkout is the one that counts. We may earn a commission on some links.

HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
2.8SERVINGS
    1,076 kcal36.3 oz

    Calculated from the resting energy formula vets use and this food’s actual calorie density (1,047 kcal per kg, 380 kcal per serving). A starting point to adjust from, not a prescription.

    RECALL HISTORY // PURINA ONE

    6 FDA Recalls On Record

    MAR 10, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental dry dog food, two additional lots (expansion) Matched by brand. The notice lists the exact products and lots.

    FEB 8, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental prescription dry dog food (8 lb, 20 lb) Matched by brand. The notice lists the exact products and lots.

    NOV 30, 2022
    LABELING ERROR (FDA POSTED 2022-12-02)

    PPVD EN Gastroenteric Low Fat wet dog food 13.4 oz cans (contained Purina ONE True Instinct Turkey & Venison) Matched by brand. The notice lists the exact products and lots.

    MAR 9, 2016
    MAY NOT CONTAIN RECOMMENDED LEVELS OF ADDED VITAMINS AND MINERALS

    Beneful Prepared Meals, Beneful Chopped Blends and Pro Plan Savory Meals 10 oz wet dog food tubs, Best Before Jun-Aug 2017 Matched by brand. The notice lists the exact products and lots.

    AUG 30, 2013
    POTENTIAL SALMONELLA

    Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult dry dog food, limited bags Matched by brand. The notice lists the exact products and lots.

    Showing the latest 5 of 6. None in the last three years. Older events stay on the record. See the recall log

    OTHER BRANDS // CLOSEST ON THE LABEL

    Similar recipes from other brands

    Other wet food recipes with the closest protein, fat and moisture as fed, the way the label prints them. Prescription diets are left out.

    PRICE PER POUND

    Lower-priced alternative

    Canidae All Life Stages, Multi-Protein Chicken, Lamb and Fish Wet Dog Food
    Canidae $1.62/lb
    Canidae All Life Stages, Multi-Protein Chicken, Lamb and Fish Wet Dog Food
    PROTEIN9% FAT6% MOISTURE78%

    $1.62/lb vs $2.98/lb for this recipe. A similar protein, fat and moisture profile for less per pound, from the lowest price per pound we have saved for each. Prices change; check before you buy.

    One honest caveat. These figures are what a label will tell us: protein, calories, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a serving. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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