Skip to content
In The Kibble
My dogs

Ingredient file

Tocopherols

Our read // In our catalog

In 1 of every 34 foods we track

Share of foods that list it

3%

94 of the 3,204 foods with an ingredient list on file, from 4 brands. 84 dry dog food, 5 wet dog food, 2 freeze-dried dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 13.5. In the top five of 11 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

65%

Listed before the salt in 65% of foods. In the rest it is under about 1% of the recipe.

Price per lb

Foods with it $3.08
All foods $3.25

Median of the cheapest bag price across 60 priced foods, 5% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

76%

of the foods that list it are from NutriSource. 4 brands use it in total.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. NutriSource 71 / 91
  2. Stella & Chewy's 21 / 85
  3. Verus 1 / 19
  4. Health Extension 1 / 47

Foods that list it / all the brand's recipes we track.

Usually listed with, share of the foods that list it

  1. Flax Seed 46%
  2. Dried Plain Beet Pulp 44%
  3. Oatmeal 39%
  4. Barley 39%
  5. Chicken 39%
  6. Chicken Fat 39%
  7. Peas 37%
  8. Citric Acid 36%
  9. Brown Rice 32%
  10. Sunflower Oil 32%
  11. Chicken Meal 24%
  12. Pea Starch 24%

On the shelf

Foods that list Tocopherols

94 foods in our catalog list it. These 60 list it highest on the label.

NutriSource Choice Performance Chicken Dry Dog FoodNutriSourceNutriSource Choice Performance Chicken Dry Dog FoodDry // No. 3 on the labelNutriSource Grain-Free Lamb Meal & Peas Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Lamb Meal & Peas Recipe Dry Dog FoodDry // No. 4 on the labelNutriSource Super Performance Dry Dog FoodNutriSourceNutriSource Super Performance Dry Dog FoodDry // No. 4 on the labelHealth Extension Ancestry Homeland With Lamb Meal Grain-Free Dry Dog FoodHealth ExtensionHealth Extension Ancestry Homeland With Lamb Meal Grain-Free Dry Dog FoodDry // No. 5 on the labelNutriSource Choice Chicken Meal & Barley Recipe Dry Dog FoodNutriSourceNutriSource Choice Chicken Meal & Barley Recipe Dry Dog FoodDry // No. 6 on the labelNutriSource Element Series Grain Free Upland Stream Recipe Dry Dog FoodNutriSourceNutriSource Element Series Grain Free Upland Stream Recipe Dry Dog FoodDry // No. 8 on the labelStella & Chewy’s Marie’s Magical Dinner Dust What’s Shak’n Bac’n Recipe Freeze-Dried Raw Dog Food TopperStella & Chewy'sStella & Chewy’s Marie’s Magical Dinner Dust What’s Shak’n Bac’n Recipe Freeze-Dried Raw Dog Food TopperTopper // No. 8 on the labelNutriSource Element Series Grain Free Wild Range Recipe Dry Dog FoodNutriSourceNutriSource Element Series Grain Free Wild Range Recipe Dry Dog FoodDry // No. 9 on the labelVerus Canine Chicken & Rice Paté Formula Wet Dog FoodVerusVerus Canine Chicken & Rice Paté Formula Wet Dog FoodWet // No. 10 on the labelStella & Chewy’s Limited Ingredient Cage-Free Turkey Raw Coated Kibble Grain-Free Dry Dog FoodStella & Chewy'sStella & Chewy’s Limited Ingredient Cage-Free Turkey Raw Coated Kibble Grain-Free Dry Dog FoodDry // No. 14 on the labelStella & Chewy’s Limited Ingredient Cage-Free Duck Raw Coated Kibble Grain-Free Dry Dog FoodStella & Chewy'sStella & Chewy’s Limited Ingredient Cage-Free Duck Raw Coated Kibble Grain-Free Dry Dog FoodDry // No. 16 on the label
Show 49 more
NutriSource Small & Medium Breed Puppy Dry Dog FoodNutriSourceNutriSource Small & Medium Breed Puppy Dry Dog FoodDry // No. 4 on the labelNutriSource Grain-Free Chicken & Pea Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Chicken & Pea Recipe Dry Dog FoodDry // No. 5 on the labelNutriSource Grain-Free Small Bites Seafood Select Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Small Bites Seafood Select Recipe Dry Dog FoodDry // No. 5 on the labelNutriSource Grain-Free Seafood Select Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Seafood Select Recipe Dry Dog FoodDry // No. 5 on the labelNutriSource Grain-Free Small Bites Chicken & Pea Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Small Bites Chicken & Pea Recipe Dry Dog FoodDry // No. 5 on the labelNutriSource Small Bites Adult Chicken & Rice Recipe Dry Dog FoodNutriSourceNutriSource Small Bites Adult Chicken & Rice Recipe Dry Dog FoodDry // No. 5 on the labelNutriSource Adult Chicken & Rice Recipe Dry Dog FoodNutriSourceNutriSource Adult Chicken & Rice Recipe Dry Dog FoodDry // No. 5 on the labelNutriSource Chicken Puppy Dry Dog FoodNutriSourceNutriSource Chicken Puppy Dry Dog FoodDry // No. 6 on the labelNutriSource PureVita Grain-Free Small Bites Turkey & Sweet Potato Entree Dry Dog FoodNutriSourceNutriSource PureVita Grain-Free Small Bites Turkey & Sweet Potato Entree Dry Dog FoodDry // No. 6 on the labelNutriSource PureVita Grain-Free Turkey & Sweet Potato Entree Dry Dog FoodNutriSourceNutriSource PureVita Grain-Free Turkey & Sweet Potato Entree Dry Dog FoodDry // No. 6 on the labelNutriSource Grain-Free Large Breed Lamb Meal & Peas Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Large Breed Lamb Meal & Peas Recipe Dry Dog FoodDry // No. 6 on the labelNutriSource Grain-Free Large Breed Chicken & Pea Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Large Breed Chicken & Pea Recipe Dry Dog FoodDry // No. 6 on the labelNutriSource Large Breed Trout & Rice Recipe Dry Dog FoodNutriSourceNutriSource Large Breed Trout & Rice Recipe Dry Dog FoodDry // No. 6 on the labelNutriSource Trout & Rice Recipe Dry Dog FoodNutriSourceNutriSource Trout & Rice Recipe Dry Dog FoodDry // No. 6 on the labelNutriSource Turkey & Rice Recipe Dry Dog FoodNutriSourceNutriSource Turkey & Rice Recipe Dry Dog FoodDry // No. 6 on the labelNutriSource Choice Beef Meal & Barley Dry Dog FoodNutriSourceNutriSource Choice Beef Meal & Barley Dry Dog FoodDry // No. 7 on the labelNutriSource Choice Large Breed Chicken Dry Dog FoodNutriSourceNutriSource Choice Large Breed Chicken Dry Dog FoodDry // No. 7 on the labelNutriSource Choice Large Breed Beef Dry Dog FoodNutriSourceNutriSource Choice Large Breed Beef Dry Dog FoodDry // No. 7 on the labelNutriSource Performance Chicken & Rice Recipe Dry Dog FoodNutriSourceNutriSource Performance Chicken & Rice Recipe Dry Dog FoodDry // No. 7 on the labelNutriSource Large Breed Chicken & Rice Recipe Dry Dog FoodNutriSourceNutriSource Large Breed Chicken & Rice Recipe Dry Dog FoodDry // No. 7 on the labelNutriSource Choice Turkey Meal & Barley Recipe Dry Dog FoodNutriSourceNutriSource Choice Turkey Meal & Barley Recipe Dry Dog FoodDry // No. 7 on the labelNutriSource PureVita Chicken & Brown Rice Entree Dry Dog FoodNutriSourceNutriSource PureVita Chicken & Brown Rice Entree Dry Dog FoodDry // No. 8 on the labelNutriSource Senior Chicken & Rice Recipe Dry Dog FoodNutriSourceNutriSource Senior Chicken & Rice Recipe Dry Dog FoodDry // No. 8 on the labelNutriSource Chicken Formula Grain-Free Wet Dog FoodNutriSourceNutriSource Chicken Formula Grain-Free Wet Dog FoodWet // No. 9 on the labelNutriSource Senior Chicken & Rice Wet Dog FoodNutriSourceNutriSource Senior Chicken & Rice Wet Dog FoodWet // No. 9 on the labelNutriSource Large Breed Lamb Meal & Rice Recipe Dry Dog FoodNutriSourceNutriSource Large Breed Lamb Meal & Rice Recipe Dry Dog FoodDry // No. 9 on the labelNutriSource Lamb Meal & Rice Recipe Dry Dog FoodNutriSourceNutriSource Lamb Meal & Rice Recipe Dry Dog FoodDry // No. 9 on the labelNutriSource Large Breed Puppy Dry Dog FoodNutriSourceNutriSource Large Breed Puppy Dry Dog FoodDry // No. 9 on the labelNutriSource Chicken & Rice Puppy Wet Dog FoodNutriSourceNutriSource Chicken & Rice Puppy Wet Dog FoodWet // No. 10 on the labelNutriSource Grain-Free Prairie Select Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Prairie Select Recipe Dry Dog FoodDry // No. 10 on the labelNutriSource Element Series Coastal Plains Recipe Dry Dog FoodNutriSourceNutriSource Element Series Coastal Plains Recipe Dry Dog FoodDry // No. 10 on the labelNutriSource Chicken & Rice Small & Medium Breed Puppy Wet Dog FoodNutriSourceNutriSource Chicken & Rice Small & Medium Breed Puppy Wet Dog FoodWet // No. 11 on the labelNutriSource PureVita Puppy Turkey & Cranberry Entree Dry Dog FoodNutriSourceNutriSource PureVita Puppy Turkey & Cranberry Entree Dry Dog FoodDry // No. 12 on the labelNutriSource Grain-Free Heartland Select Recipe Dry Dog FoodNutriSourceNutriSource Grain-Free Heartland Select Recipe Dry Dog FoodDry // No. 12 on the labelNutriSource Weight Management Dry Dog FoodNutriSourceNutriSource Weight Management Dry Dog FoodDry // No. 12 on the labelNutriSource Element Series Outback Trails Recipe Dry Dog FoodNutriSourceNutriSource Element Series Outback Trails Recipe Dry Dog FoodDry // No. 12 on the labelNutriSource PureVita Puppy Lamb & Pumpkin Entree Grain-Free Dry Dog FoodNutriSourceNutriSource PureVita Puppy Lamb & Pumpkin Entree Grain-Free Dry Dog FoodDry // No. 13 on the labelNutriSource PureVita Beef & Kale Entree Dry Dog FoodNutriSourceNutriSource PureVita Beef & Kale Entree Dry Dog FoodDry // No. 13 on the labelNutriSource PureVita Turkey & Cranberry Entree Dry Dog FoodNutriSourceNutriSource PureVita Turkey & Cranberry Entree Dry Dog FoodDry // No. 14 on the labelNutriSource PureVita Grain-Free Venison & Red Lentils Entree Dry Dog FoodNutriSourceNutriSource PureVita Grain-Free Venison & Red Lentils Entree Dry Dog FoodDry // No. 14 on the labelNutriSource PureVita Duck & Oatmeal Entree Dry Dog FoodNutriSourceNutriSource PureVita Duck & Oatmeal Entree Dry Dog FoodDry // No. 14 on the labelNutriSource PureVita Lamb & Pumpkin Entree Dry Dog FoodNutriSourceNutriSource PureVita Lamb & Pumpkin Entree Dry Dog FoodDry // No. 15 on the labelNutriSource PureVita Pork & Blueberry Entree Dry Dog FoodNutriSourceNutriSource PureVita Pork & Blueberry Entree Dry Dog FoodDry // No. 15 on the labelNutriSource PureVita Duck & Kale Entree Dry Dog FoodNutriSourceNutriSource PureVita Duck & Kale Entree Dry Dog FoodDry // No. 15 on the labelNutriSource PureVita Duck & Cranberry Entree Dry Dog FoodNutriSourceNutriSource PureVita Duck & Cranberry Entree Dry Dog FoodDry // No. 15 on the labelNutriSource PureVita Grain-Free Beef & Red Lentils Entree Dry Dog FoodNutriSourceNutriSource PureVita Grain-Free Beef & Red Lentils Entree Dry Dog FoodDry // No. 15 on the labelNutriSource PureVita Grain-Free Duck & Green Lentils Entree Dry Dog FoodNutriSourceNutriSource PureVita Grain-Free Duck & Green Lentils Entree Dry Dog FoodDry // No. 15 on the labelNutriSource Large Breed Beef & Rice Recipe Dry Dog FoodNutriSourceNutriSource Large Breed Beef & Rice Recipe Dry Dog FoodDry // No. 16 on the labelNutriSource Chicken & Duck Recipe Freeze-Dried Dog FoodNutriSourceNutriSource Chicken & Duck Recipe Freeze-Dried Dog FoodFreeze-Dried // No. 17 on the label
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED