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Dog Food News

What dog food brands announce, and what we see change on the shelf: new recipes, recipe changes, discontinued foods and company news, each tied to the foods we review.

November 2025

Pets Global Celebrates Anniversary with Industry Recognition, Retailer Support, Product Innovation

Pets Global, which owns Zignature, marked its 15th anniversary and won Pet Age's Power 50 award for the second year running. The article also recaps its 2025 launches, including the Select Cuts Kangaroo Formula.

Evanger's Named Best Limited Ingredient Canned Dog Food of 2025 by The Whole Dog Journal

Evanger's announced that Whole Dog Journal picked its Hand-Packed Sardines Dinner as the best limited-ingredient canned dog food of 2025.

Farmina partners with MyVetStoreOnline for US home delivery

Farmina agreed to have MyVetStoreOnline deliver its VetLife therapeutic diets to US pet owners' homes, with online ordering and automatic refills set up through their veterinarians.

Vital Essentials Expands into Hollywood Feed, Brings Raw Nutrition to 174 Neighborhood Pet Stores

The full freeze-dried line launched across all 174 Hollywood Feed stores, and frozen raw products went to 30 pilot stores in Ohio and Kentucky.

October 2025

Wellness Pet Company Champions Wellbeing with New Brand Identity and National Campaign: Feed Well. Be Well.

Wellness Pet Company announced a new brand identity and a national marketing campaign called Feed Well. Be Well.

Nulo Pet Food donates 100,000 pet meals to Humane World for Animals' More Than a Pet campaign

Nulo donated 100,000 meals, which were given out at a Los Angeles community event. The donation came from its Paws for a Cause campaign.

Blue Buffalo Launches Love Made Fresh Nationwide, Making Every Meal a Fresh Act of Love for Your Dog

Blue Buffalo launched Love Made Fresh nationally in two formats, Scoop & Serve tubs and Slice & Serve rolls, in chicken and beef recipes. The line is sold at Walmart, Target, Kroger, Meijer and grocery stores.

U.S. Figure Skating Welcomes Nulo as Official Pet Food Sponsor

U.S. Figure Skating named Nulo its Official Pet Food partner ahead of the 2026 Winter Olympics. Nulo will also run a pet therapy area at the 2026 U.S. Championships.

Nature's Logic Redefines "Natural" Dog Food with New Pure Naturals Line That Is Actually 100% Natural

Nature's Logic launched Pure Naturals, a line of five high-protein dry dog food recipes: Beef, Chicken, Sardine, Grain-Free Beef and Grain-Free Chicken. The company says the recipes contain no synthetic vitamins or minerals, and the line is sold only through Amazon and Chewy.

The Honest Kitchen Unveils Wholemade: Refreshed Dehydrated Dog Food Line Extends Across All Life Stages

The company rebranded its dehydrated dog food line as Wholemade with new packaging. It also added life stage recipes, including a puppy formula, so the line now covers puppies through seniors.

September 2025

Primal Pet Foods Launches 'More Time In Their Prime' Campaign

Primal launched a brand campaign promoting raw feeding for dogs and cats, created with The Brandon Agency. The campaign runs across digital, social and retail channels.

Weruva launches Freeze Dried Meals

Weruva launched cooked freeze-dried meals for cats and dogs, including three dog recipes: Paw Lickin' Chicken, Feeling Farmy and Steak Frites. They are sold through Weruva's site, Amazon, Chewy and Petco.

VICTOR Pet Food Launches Bully Fuel Formula to Power Active, Athletic Bully Breeds

VICTOR introduced Bully Fuel, a beef and chicken dry food with 34% protein and 22% fat made for bully breeds. It comes in 15 lb and 40 lb bags.

Eukanuba Celebrates National Service Dog Month, Chosen for Service with Canine Companions

During September 2025, Eukanuba donated $5 to Canine Companions for each Eukanuba product purchased, up to $100,000.

The Most Affordable Way to Upgrade to Human Grade: The Honest Kitchen Launches Essential Clusters

The Honest Kitchen launched Essential Clusters, a lower-priced dry dog food in Chicken, Turkey & Chicken, and Beef & Chicken recipes. It was sold at PetSmart, Amazon and Chewy starting at $24.99 for a 5-pound bag.

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