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NOW FRESH

Now Fresh All Ages Breeds Beef & Rice Ground with Grains Wet Dog Food

Wet food in 2.8 oz pouches, complete and balanced for all life stages. With the water taken out it is 32% protein and 32% fat, and each pouch carries 92 kcal.

  • Complete & balanced for all life stages (AAFCO, on the label)
  • Minced
  • 2.8 oz pouch
  • 78% water
Protein is 31.8% once the water is taken out, below the wet food median of 43%. The label prints 7.0% because that figure includes the water. One pouch carries 92 kcal and about 2.2 oz of water.
PROTEIN, WATER OUT
31.8%
KCAL / POUCH
92
POUCHES A DAY*
11.7

*For a 45 lb adult dog on this food alone. Set your own dog.

Compare With Another Food
Now Fresh All Ages Breeds Beef & Rice Ground with Grains Wet Dog Food

Ingredient Wiki

FIRST 5 OF 18 COMPONENTS
Beef

Beef

The clean flesh of cattle, used fresh. Like all fresh meats it is mostly water before cooking.
Beef Broth

Beef Broth

The liquid produced by simmering beef, used to add moisture and flavor.
Sweet Potatoes

Sweet Potatoes

The tuber of the sweet potato plant, cooked and used as a grain-free carbohydrate. Botanically unrelated to the ordinary potato.
Green Beans

Green Beans

The immature pod and seed of the common bean, used fresh or dried.
Brown Rice

Brown Rice

Rice with only the inedible outer hull removed, so the bran and germ stay on the grain.
READING THE LIST

What’s in the pouch

First meat
de-boned beef, first on the list.
Thickeners and binders
sodium tripolyphosphate. They give the food its texture and hold pieces together. Normal in wet food; starches and flours also add carbohydrate.
Added color
None listed.
Flagged additives
None from our list.

Guaranteed
Analysis

As printed on the pouch, measured “as fed”

Calories
1,170 kcal/kg
Crude Protein (min.)
7.0%
Crude Fat (min.)
7.0%
Crude Fiber (max.)
2.0%
Moisture (max.)
78.0%

92 kcal per 2.8 oz pouch.

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Full Ingredient
Declaration

Exactly as the pouch prints it, heaviest first

SALT DIVIDER

de-boned beef, beef broth, sweet potatoes, green beans, brown rice, calcium sulfate, tapioca, sodium tripolyphosphate, sunflower oil, flaxseed, potassium chloride, choline chloride, salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., vitamins (vitamin E supplement, thiamine mononitrate, niacin, vitamin A supplement, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin supplement, vitamin B12 supplement, vitamin D3 supplement, folic acid), minerals (zinc proteinate, ferrous fumarate, sodium selenite, copper proteinate, manganese proteinate, potassium iodide), magnesium sulfate, marine microalgae oil, taurine

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION WITH THE WATER TAKEN OUT

Wet food is mostly water, so the label’s percentages look small next to kibble. Taking the water out is the only fair way to compare it with other foods.

NUTRIENT ON THE LABEL WATER OUT WET FOOD MEDIAN
PROTEIN 7.0% 31.8% 43.2%
FAT 7.0% 31.8% 22.2%
FIBER 2.0% 9.1% -
CARBS (EST.) - 18.2% -

Carbohydrate is not on any label: it is what is left after protein, fat, fiber, water and an assumed 2% ash.

AMONG 866 WET FOODS
Protein, water out
32%
Higher than 9%. Median 43%.
Calories
1,170 kcal/kg
Richer than 77%. Median 989 kcal/kg.
Water
78%
Wetter than 5%. Median 78%.
HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
11.7POUCHES
    1,076 kcal32.4 oz

    Calculated from the resting energy formula vets use and this food’s actual calorie density (1,170 kcal per kg, 92 kcal per pouch). A starting point to adjust from, not a prescription.

    RECALL HISTORY // NOW FRESH

    No Recalls In Our Record Since 2012

    We have not matched any FDA recall to Now Fresh. We check the feed daily and this page updates when that changes. See the recall log

    SAME LINE

    Other Flavors

    Good Gravy Beef & Lamb Grain-Free 38.9% Good Gravy Chicken with Grains 38.9% Good Gravy Chicken & Salmon Minced Grain-Free 38.9% Chicken & Salmon Pâté Food for Senior Dogs Grain-Free 31.8%

    Protein with the water taken out, read the same way.

    OTHER BRANDS // CLOSEST ON THE LABEL

    Similar recipes from other brands

    Merrick Grain Free Limited Ingredient Lamb Wet Dog Food
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    Purina ONE Beef & Brown Rice Wet Dog Food
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    Purina ONE Beef & Brown Rice Wet Dog Food
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    Blue Homestyle Recipe - Fish & Sweet Potato & Garden Vegetables Wet Dog Food
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    Other wet food recipes with the closest protein, fat and moisture as fed, the way the label prints them. Prescription diets are left out.

    One honest caveat. These figures are what a label will tell us: protein, calories, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a pouch. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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