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Purina One True Instinct Grain-Free Formula with Real Beef Dry Dog Food

Top 5 ingredients of Purina One True Instinct Grain-Free Formula with Real Beef Dry Dog Food are Beef, Chicken Meal, Soybean Meal, Canola Meal, and Cassava Root Flour. According to the guaranteed analysis, we calculated the starch ratio as 31.0%.

Composition of one cup as fed: protein 30.0%, fat 17.0%, fiber 4.0%, moisture 12.0%, ash, assumed 6.0%, starch, derived 31.0%
30%
17%
12%
31%
  • protein
  • fat
  • fiber
  • moisture
  • ash, assumed
  • starch, derived
Starch works out at 31.0% of this cup, below the kibble average. Protein comes in at 30.0%. One cup carries 386 kcal.
PROTEIN
30.0%
STARCH, DERIVED
31.0%
KCAL / CUP
386
Compare With Another Food

Ingredient Wiki

FIRST 5 OF 25 COMPONENTS

Guaranteed
Analysis

As printed on the bag, measured “as fed”

Calories
3,764 kcal/kg
Crude Protein (min.)
30.0%
Crude Fat (min.)
17.0%
Crude Fiber (max.)
4.0%
Moisture (max.)
12.0%
Starch ratio (calculated)
31.0%

386 kcal per cup.

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NUTRITION, DRY MATTER
NUTRIENT AS FED DRY M. READING
PROTEIN 30.0% 34.1% HIGH
FAT 17.0% 19.3% n/a
FIBER 4.0% 4.5% n/a
CARB (EST.) 31.0% 35.2% TYPICAL
STARCH RATIO 31.0% KIBBLE AVG 38.0%
PRICE BY BAG SIZE

What a bag costs

BAG LOWEST PRICE PER LB WHERE
3 lb $12.18 $4.06 Chewy lowest of 2 stores
6 lb $16.68 $2.78 Walmart lowest of 4 stores
12.5 lb $32.28 $2.58 Amazon lowest of 5 stores
25 lb $69.50 $2.78 Chewy

Prices are from our check on Sep 27. Prices change often; the store’s price at checkout is the one that counts. We may earn a commission on some links.

HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
2.8CUPS
    1,076 kcal286 g

    Calculated from the resting energy formula vets use and this food’s actual calorie density (386 kcal per cup). A starting point to adjust from, not a prescription.

    RECALL HISTORY // PURINA ONE

    6 FDA Recalls On Record

    MAR 10, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental dry dog food, two additional lots (expansion) Matched by brand. The notice lists the exact products and lots.

    FEB 8, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental prescription dry dog food (8 lb, 20 lb) Matched by brand. The notice lists the exact products and lots.

    NOV 30, 2022
    LABELING ERROR (FDA POSTED 2022-12-02)

    PPVD EN Gastroenteric Low Fat wet dog food 13.4 oz cans (contained Purina ONE True Instinct Turkey & Venison) Matched by brand. The notice lists the exact products and lots.

    MAR 9, 2016
    MAY NOT CONTAIN RECOMMENDED LEVELS OF ADDED VITAMINS AND MINERALS

    Beneful Prepared Meals, Beneful Chopped Blends and Pro Plan Savory Meals 10 oz wet dog food tubs, Best Before Jun-Aug 2017 Matched by brand. The notice lists the exact products and lots.

    AUG 30, 2013
    POTENTIAL SALMONELLA

    Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult dry dog food, limited bags Matched by brand. The notice lists the exact products and lots.

    Showing the latest 5 of 6. None in the last three years. Older events stay on the record. See the recall log

    OTHER BRANDS // CLOSEST ON THE LABEL

    Similar recipes from other brands

    Other kibble recipes with the closest protein, fat and starch as fed, the way the bag prints them. Prescription diets are left out.

    PRICE PER POUND

    Lower-priced alternative

    Iams ProActive Health Adult High Protein Dry Dog Food
    Iams $1.51/lb
    Iams ProActive Health Adult High Protein Dry Dog Food
    PROTEIN30% FAT18% STARCH32%

    $1.51/lb vs $2.58/lb for this recipe. A similar protein, fat and starch profile for less per pound, from the lowest price per pound we have saved for each. Prices change; check before you buy.

    One honest caveat. These figures are what a label will tell us: protein, starch, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a bag. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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