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Purina ONE True Instinct Tender Cuts in Gravy Turkey & Venison Wet Dog Food

Wet food in 13.0 oz cans, complete and balanced for adult dogs. With the water taken out it is 55% protein and 18% fat, and each can carries 387 kcal.

  • Complete & balanced for adult dogs (AAFCO, on the label)
  • Chunks in gravy
  • 13.0 oz can
  • 80% water
Protein is 55.0% once the water is taken out, above the wet food median of 43%. The label prints 11.0% because that figure includes the water. One can carries 387 kcal and about 10.4 oz of water.
PROTEIN, WATER OUT
55.0%
KCAL / CAN
387
CANS A DAY*
2.8
COST A DAY*
$6.72

*For a 45 lb adult dog on this food alone. Set your own dog.

Compare With Another Food

Ingredient Wiki

FIRST 5 OF 31 COMPONENTS

Our read The ingredients

Turkey leads, venison trails the plant proteins

Signature feature

Real turkey & venison

Tender cuts in gravy with real turkey & venison

Purina says

What it is Turkey is second on the list, right after the broth. Venison is eighth, behind chicken, wheat gluten, liver, pork lungs and soy flour.

Our grade

  1. Marketing
  2. Modest
  3. Meaningful

Under AAFCO naming rules, a "with" name only requires 3% of each named meat. Turkey clears that easily, but venison is a flavor accent, so this is really a turkey and chicken food.

Modest Real, but smaller than the pack makes it sound.

Wheat gluten and soy flour both sit ahead of the venison. They firm up the cuts and lift the protein number, which sits oddly beside 0% fillers.

  • 4 Wheat Gluten
  • 7 Soy Flour
  • 8 Venison
READING THE LIST

What’s in the can

First ingredient
Poultry Broth, there for moisture. Almost every wet food opens with water or broth; what follows it is the recipe.
First meat
Turkey, second on the list. Named meats near the top: Turkey, Chicken and Pork Lungs.
Thickeners and binders
Wheat Gluten, Guar Gum and Locust Bean Gum. They give the gravy its body and hold pieces together. Normal in wet food; starches and flours also add carbohydrate.
Added color
Caramel Color. Color is there for the person opening the can; it adds nothing for the dog.
Flagged additives
None from our list.

Guaranteed
Analysis

As printed on the can, measured “as fed”

Calories
1,050 kcal/kg
Crude Protein (min.)
11.0%
Crude Fat (min.)
3.5%
Crude Fiber (max.)
1.5%
Moisture (max.)
80.0%

387 kcal per 13.0 oz can, worked out from the kcal/kg figure and the can size.

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NUTRITION WITH THE WATER TAKEN OUT

Wet food is mostly water, so the label’s percentages look small next to kibble. Taking the water out is the only fair way to compare it with other foods.

NUTRIENT ON THE LABEL WATER OUT WET FOOD MEDIAN
PROTEIN 11.0% 55.0% 43.2%
FAT 3.5% 17.5% 22.2%
FIBER 1.5% 7.5% -
CARBS (EST.) - 10.0% -

Carbohydrate is not on any label: it is what is left after protein, fat, fiber, water and an assumed 2% ash.

AMONG 866 WET FOODS
Protein, water out
55%
Higher than 93%. Median 43%.
Calories
1,050 kcal/kg
Richer than 60%. Median 989 kcal/kg.
Water
80%
Wetter than 51%. Median 78%.
Price per 1,000 kcal
$6.25
Pricier than 15%. Median $10.36.

Our read The label

High protein, partly borrowed from wheat and soy

The number

56%

Share of calories from protein, on a dry basis. Fat supplies the rest, with almost nothing coming from carbs.
  1. Is it a high-protein food?

    Yes, partly plant

    55% protein on a dry basis against 42% for the average wet food we list, but wheat gluten and soy flour supply part of that.

  2. Is it grain-free?

    No

    Wheat gluten is fourth and soy flour seventh. The True Instinct name suggests a meat-only can, but dogs that avoid wheat or soy should look elsewhere.

Feed it to
Healthy adults that do well on poultry, and owners who want a lean, high-protein can to feed alone or over kibble.
Skip it for
Puppies, dogs sensitive to wheat, soy or chicken, and dogs on a protein-restricted kidney diet.
PRICE BY PACK SIZE

What a can costs

SIZE LOWEST PRICE PER LB WHERE
12.8 oz $2.38 $2.97 Walmart lowest of 2 stores

Prices are from our check on Oct 14. Prices change often; the store’s price at checkout is the one that counts. We may earn a commission on some links.

HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
2.8CANS
    1,076 kcal36.1 oz

    Calculated from the resting energy formula vets use and this food’s actual calorie density (1,050 kcal per kg, 387 kcal per can). A starting point to adjust from, not a prescription.

    RECALL HISTORY // PURINA ONE

    6 FDA Recalls On Record

    MAR 10, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental dry dog food, two additional lots (expansion) Matched by brand. The notice lists the exact products and lots.

    FEB 8, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental prescription dry dog food (8 lb, 20 lb) Matched by brand. The notice lists the exact products and lots.

    NOV 30, 2022
    LABELING ERROR (FDA POSTED 2022-12-02)

    PPVD EN Gastroenteric Low Fat wet dog food 13.4 oz cans (contained Purina ONE True Instinct Turkey & Venison) Matched by brand. The notice lists the exact products and lots.

    MAR 9, 2016
    MAY NOT CONTAIN RECOMMENDED LEVELS OF ADDED VITAMINS AND MINERALS

    Beneful Prepared Meals, Beneful Chopped Blends and Pro Plan Savory Meals 10 oz wet dog food tubs, Best Before Jun-Aug 2017 Matched by brand. The notice lists the exact products and lots.

    AUG 30, 2013
    POTENTIAL SALMONELLA

    Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult dry dog food, limited bags Matched by brand. The notice lists the exact products and lots.

    Showing the latest 5 of 6. None in the last three years. Older events stay on the record. See the recall log

    OTHER BRANDS // CLOSEST ON THE LABEL

    Similar recipes from other brands

    Other wet food recipes with the closest protein, fat and moisture as fed, the way the label prints them. Prescription diets are left out.

    PRICE PER POUND

    Lower-priced alternative

    Canidae All Life Stages, Multi-Protein Chicken, Lamb and Fish Wet Dog Food
    Canidae $1.62/lb
    Canidae All Life Stages, Multi-Protein Chicken, Lamb and Fish Wet Dog Food
    PROTEIN9% FAT6% MOISTURE78%

    $1.62/lb vs $2.98/lb for this recipe. A similar protein, fat and moisture profile for less per pound, from the lowest price per pound we have saved for each. Prices change; check before you buy.

    One honest caveat. These figures are what a label will tell us: protein, calories, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a can. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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